Social Media Operations

About the role

• Schedule and publish posts across all channels (IG/TikTok/X/YT) according to the content calendar.
• Perform full QA: copy, formatting, links/UTMs (when applicable), tags, collaborations, thumbnails, readability, and channel-specific versions.
• Ensure organization of the asset library and version control (nothing gets lost, nothing stays “in random folders”).
• Respond to comments/DMs, foster conversation, and moderate when necessary.
• Escalate crises and sensitive issues quickly (following a defined workflow).
• Identify feedback patterns: recurring questions, pain points, complaints, and opportunities.
• Capture daily community signals (mood, language, provocations, sentiments).
• Provide the Editorial Lead with insights and content opportunities (not just reports).
• Work on content calendars together with the Social Media Manager — and ensure execution, including timely publication of social posts.
• Create engaging copy for replies and social media posts.
• Respond to customer comments and inquiries promptly.
• Work closely with creative, audiovisual, influencer marketing, and branding teams to ensure content and brand voice are always aligned with KTO's positioning and values.
• Stay up to date with digital technology trends and identify growth and optimization opportunities on social media.
• Analyze conversations around the brand.

Requirements