KTO Group

Manager

• Define and own the KPIs for the App channel; report channel health to Commercial and Product leadership.
• Own the app store rating/score as a KPI, along with review response rate and time-to-response — and ensure issues players raise in reviews are triaged, routed and resolved.
• Act as KTO's main contact for Google and Apple, managing the platform relationships alongside Development and Product, including approvals, policy compliance and escalations.
• Map the full mobile user journey and maintain a prioritised backlog of friction points and growth opportunities — handing clear, evidence-backed problems to Product, CRM and Marketing.
• Partner with Product to influence (not own) the mobile roadmap, ensuring commercial and journey priorities are represented.
• Work closely across CX, Special Cases, Tech, CRM and Commercial to connect player feedback, incidents and priorities into a coherent channel plan.
• Work with CRM/Lifecycle to align in-app messaging, push notifications and loyalty mechanics (Clube KTO) with the channel strategy.
• Partner with Marketing and Acquisition on install campaigns, ASO, attribution and the post-install experience.
• Coordinate app release readiness: feature rollout, comms, store updates, and adoption tracking.
• Use data (with the Data team) to find what's working, what's leaking, and where to invest next.
• Champion a mobile-first standard across the business and raise the quality bar for anything that touches the app.

App Channel Manager

Human Resources

• Partner with leaders on talent development and retention initiatives — including potential mapping, individual development plans, succession planning, and career conversations
• Identify early signs of key talent risk and act proactively, before it becomes a problem
• Contribute to building career and development frameworks in areas where none currently exist, in close partnership with leadership
• Support the design and execution of learning and development initiatives, partnering with leaders to identify capability gaps and build programs that drive growth
• Collaborate with department leaders to align people strategies with business goals, providing insight and guidance on organizational matters
• Lead and evolve performance management processes, ensuring a culture of continuous feedback, growth, and accountability
• Coach and empower managers to build strong, motivated, and resilient teams that deliver sustainable results
• Support change management, team structure optimization, and capability building to drive business growth and efficiency
• Provide expert advice and support on employee relations, ensuring fairness, compliance, and constructive resolution of workplace matters
• Promote engagement and well-being by partnering on initiatives that strengthen KTO’s collaborative, inclusive, and high-performance culture
• Ensure excellence and consistency in HR operations and compliance with Brazilian labor laws
• Partner closely with Talent Acquisition, L&D, Compensation, and People Operations to deliver unified and strategic HR initiatives

App Channel Manager

Senior HR Business Partner