FREE ACCESS
5,000–10,000 jobs/day
See all jobs on JobTailor
Search thousands of fresh jobs every day.
Discover
- Fresh listings
- Fast filters
- No subscription required
Create a free account and start exploring right away.
About the role
Key responsibilities & impact- Define and own the KPIs for the App channel; report channel health to Commercial and Product leadership.
- Own the app store rating/score as a KPI, along with review response rate and time-to-response — and ensure issues players raise in reviews are triaged, routed and resolved.
- Act as KTO's main contact for Google and Apple, managing the platform relationships alongside Development and Product, including approvals, policy compliance and escalations.
- Map the full mobile user journey and maintain a prioritised backlog of friction points and growth opportunities — handing clear, evidence-backed problems to Product, CRM and Marketing.
- Partner with Product to influence (not own) the mobile roadmap, ensuring commercial and journey priorities are represented.
- Work closely across CX, Special Cases, Tech, CRM and Commercial to connect player feedback, incidents and priorities into a coherent channel plan.
- Work with CRM/Lifecycle to align in-app messaging, push notifications and loyalty mechanics (Clube KTO) with the channel strategy.
- Partner with Marketing and Acquisition on install campaigns, ASO, attribution and the post-install experience.
- Coordinate app release readiness: feature rollout, comms, store updates, and adoption tracking.
- Use data (with the Data team) to find what's working, what's leaking, and where to invest next.
- Champion a mobile-first standard across the business and raise the quality bar for anything that touches the app.
Requirements
What you’ll need- Strong commercial instinct: comfortable owning revenue and engagement metrics, not just shipping features.
- Proven ability to influence and align cross-functional teams without direct authority.
- Fluency with the mobile lifecycle: ASO, attribution, onboarding, retention, push/CRM, app analytics.
- Hands-on experience managing app store presence and platform relationships (Google Play, Apple App Store), including review/rating management and approval/policy processes.
- Data-literate — can pull, read and reason about funnel and cohort data to drive decisions.
- Experience in iGaming, sportsbook, fintech, or another fast-moving B2C app environment is a strong plus.
- Bias for action, comfort with ambiguity, and the diplomacy to connect competing priorities.
Benefits
Comp & perks- At KTO, diversity isn't just a buzzword — it's our strength. We foster an inclusive environment where everyone feels valued and empowered, and we aim to make a positive impact in our communities.
- KTO is licensed for Brazilian sports betting and online gaming under Portaria 2.093/2024, ensuring operations run in a secure, regulated environment.
- Participation is prohibited for:
- Individuals under 18 (eighteen) years of age;
- Public agents with duties directly related to the regulation, control, and supervision of the activity within the federative entity in whose personnel framework they perform their duties;
- Referees, assistant referees or equivalents, sports entrepreneurs, agents or representatives of athletes and coaches, coaches or members of technical staff;
- Members of the administrative or supervisory bodies of entities responsible for organizing competitions or sporting events;
- Athletes participating in competitions organized by entities within the National Sports System;
- Individuals diagnosed with gambling addiction, according to a diagnosis from a qualified mental health professional.
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
KPI Definition and OwnershipReview and Rating ManagementFunnel and Cohort Data AnalysisUser Journey MappingFeature Rollout Coordination
Soft Skills
Commercial InstinctInfluencing Without AuthorityBias for ActionDiplomacy in Prioritization