App Channel Manager

KTO Group

App Channel Manager responsible for the KTO mobile app performance and user journey. Leading strategy, commercial health, and team coordination across multiple functions.

Posted 7/7/2026full-timeRemote • 🇧🇷 BrazilMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in managing mobile app performance metrics, including ASO and user engagement, while effectively collaborating across teams to enhance the user journey and drive revenue growth. Proficient in data analysis to inform strategic decisions and improve app store presence.

Highest-signal resume keywords

Mobile Lifecycle ManagementApp Store Optimization (ASO)Cross-Functional Team AlignmentData Analysis and InterpretationIGaming or Fintech Experience

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

KPI Definition and OwnershipReview and Rating ManagementFunnel and Cohort Data AnalysisUser Journey MappingFeature Rollout Coordination

Soft Skills

Commercial InstinctInfluencing Without AuthorityBias for ActionDiplomacy in Prioritization

Tools & Technologies

Google PlayApple App StoreCRM SystemsApp Analytics Tools

Industry Keywords

B2C App EnvironmentIGamingSportsbookFintech

About the role

Key responsibilities & impact

Define and own the KPIs for the App channel; report channel health to Commercial and Product leadership.
Own the app store rating/score as a KPI, along with review response rate and time-to-response — and ensure issues players raise in reviews are triaged, routed and resolved.
Act as KTO's main contact for Google and Apple, managing the platform relationships alongside Development and Product, including approvals, policy compliance and escalations.
Map the full mobile user journey and maintain a prioritised backlog of friction points and growth opportunities — handing clear, evidence-backed problems to Product, CRM and Marketing.
Partner with Product to influence (not own) the mobile roadmap, ensuring commercial and journey priorities are represented.
Work closely across CX, Special Cases, Tech, CRM and Commercial to connect player feedback, incidents and priorities into a coherent channel plan.
Work with CRM/Lifecycle to align in-app messaging, push notifications and loyalty mechanics (Clube KTO) with the channel strategy.
Partner with Marketing and Acquisition on install campaigns, ASO, attribution and the post-install experience.
Coordinate app release readiness: feature rollout, comms, store updates, and adoption tracking.
Use data (with the Data team) to find what's working, what's leaking, and where to invest next.
Champion a mobile-first standard across the business and raise the quality bar for anything that touches the app.

Requirements

What you’ll need

Strong commercial instinct: comfortable owning revenue and engagement metrics, not just shipping features.
Proven ability to influence and align cross-functional teams without direct authority.
Fluency with the mobile lifecycle: ASO, attribution, onboarding, retention, push/CRM, app analytics.
Hands-on experience managing app store presence and platform relationships (Google Play, Apple App Store), including review/rating management and approval/policy processes.
Data-literate — can pull, read and reason about funnel and cohort data to drive decisions.
Experience in iGaming, sportsbook, fintech, or another fast-moving B2C app environment is a strong plus.
Bias for action, comfort with ambiguity, and the diplomacy to connect competing priorities.

Benefits

Comp & perks

At KTO, diversity isn't just a buzzword — it's our strength. We foster an inclusive environment where everyone feels valued and empowered, and we aim to make a positive impact in our communities.
KTO is licensed for Brazilian sports betting and online gaming under Portaria 2.093/2024, ensuring operations run in a secure, regulated environment.
Participation is prohibited for:
Individuals under 18 (eighteen) years of age;
Public agents with duties directly related to the regulation, control, and supervision of the activity within the federative entity in whose personnel framework they perform their duties;
Referees, assistant referees or equivalents, sports entrepreneurs, agents or representatives of athletes and coaches, coaches or members of technical staff;
Members of the administrative or supervisory bodies of entities responsible for organizing competitions or sporting events;
Athletes participating in competitions organized by entities within the National Sports System;
Individuals diagnosed with gambling addiction, according to a diagnosis from a qualified mental health professional.