Kryptus SA

Growth Marketing

• Develop and implement innovative marketing strategies to drive brand growth.
• Execute initiatives with the marketing team, external vendors, and other company departments.
• Build and execute growth strategies focused on strengthening the brand.
• Manage the brand's presence across digital channels (social media, Google, LinkedIn) to ensure consistent communication.
• Conduct A/B tests on messaging and tone of voice to optimize brand perception.
• Monitor brand health metrics such as Share of Voice (SoV), Top of Mind, and Net Promoter Score (NPS).
• Create personalized communication sequences that increase emotional engagement in each automated interaction.
• Collaborate with Sales, Product, and Customer Success teams to ensure the brand promise is delivered across the company.

Marketing Analyst – Growth Branding