Marketing Analyst – Growth Branding

Kryptus SA

Marketing Analyst developing innovative marketing strategies and managing brand growth initiatives at Kryptus. Collaborating with cross-functional teams and external suppliers in a hybrid work setup.

Posted 7/21/2026full-timeCampinas • 🇧🇷 BrazilMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and implementing innovative marketing strategies, managing digital campaigns, and analyzing brand health metrics. Proficient in collaborating across teams to enhance brand presence and engagement.

Highest-signal resume keywords

Growth BrandingDigital Campaign ManagementMarketing AutomationAnalytical SkillsCross-Functional Project Leadership

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Growth BrandingDigital Campaign ManagementA/B TestingPerformance Metrics AnalysisEvent ManagementMarketing Material CreationInbound Marketing Practices

Soft Skills

CollaborationCommunicationStrategic Thinking

Tools & Technologies

Google AdsMeta AdsLinkedIn AdsRD StationPipedriveDealfront

Industry Keywords

Social CommunicationMarketingTechnology SectorCybersecurity Sector

About the role

Key responsibilities & impact

Develop and implement innovative marketing strategies to drive brand growth.
Execute initiatives with the marketing team, external vendors, and other company departments.
Build and execute growth strategies focused on strengthening the brand.
Manage the brand's presence across digital channels (social media, Google, LinkedIn) to ensure consistent communication.
Conduct A/B tests on messaging and tone of voice to optimize brand perception.
Monitor brand health metrics such as Share of Voice (SoV), Top of Mind, and Net Promoter Score (NPS).
Create personalized communication sequences that increase emotional engagement in each automated interaction.
Collaborate with Sales, Product, and Customer Success teams to ensure the brand promise is delivered across the company.

Requirements

What you’ll need

Bachelor's degree in Social Communication, Marketing, or a related field.
Proven experience in growth branding, expansion, or related areas.
Advanced knowledge of digital campaign management (Google Ads, Meta Ads, LinkedIn Ads).
Experience with marketing automation and CRM tools (RD Station, Pipedrive, Dealfront).
Strong analytical skills to interpret performance metrics and generate strategic hypotheses.
Experience managing and executing events.
Experience creating marketing materials and using editing/design tools.
Advanced proficiency in English; Spanish is a plus.
Previous experience in the technology or cybersecurity sector.
Familiarity with inbound marketing practices and production of events and digital content.
Ability to lead cross-functional projects.

Benefits

Comp & perks

Profit sharing (PLR)
Health insurance
Dental plan
Attractive benefits package (meal and food vouchers, etc.)
Transportation voucher
TotalPass
Day off (your day, your way)
Sesc membership/partnership
Extended maternity/paternity leave
Mental health platform (therapy)