Kraken

Senior Marketing Operations – Analytics Manager

Kraken

full-time

Posted on:

Location Type: Hybrid

Location: London • United Kingdom

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Job Level

Senior

About the role

  • Build the core infrastructure for data-driven marketing creating scalable systems, integrations, and automated workflows that provide clean, reliable insights.
  • Create a unified, organisation-wide view of our audiences, leveraging firmographic, behavioural and product data to power segmentation and cross-channel campaigns.
  • Develop and own dashboards and reporting frameworks, providing real-time visibility into pipeline health and contribution, campaign performance, conversion trends, and data hygiene.
  • Partner closely with marketing, sales, product and customer success teams to define data needs, improve processes, and ensure insights drive strategic and tactical decisions.
  • Help Kraken understand and interpret our own data, uncovering insights that shape how we communicate with the market and tell compelling, data-backed stories to our audiences.
  • Oversee our marketing and GTM tech stack, including HubSpot, analytics tools, audience platforms, and integrations.
  • Guide campaign performance measurement, ensuring we can accurately assess effectiveness, ROI, and opportunities for optimisation.
  • Drive operational consistency, documenting workflows, establishing best practices, and ensuring data governance across teams.
  • Troubleshoot and continuously improve our systems, experimenting with new tools, features, and automation to keep our operations future-ready.

Requirements

  • 5+ years in marketing operations, revenue operations, GTM systems, or comparable roles in B2B SaaS or enterprise software.
  • Technical fluency across CRM and marketing automation ecosystems (preferrably HubSpot) and comfort designing integrations, lead flows, routing logic and data pipelines.
  • Strong analytical and problem-solving skills, with the ability to turn complex business questions into actionable dashboards and systems.
  • Experience building scalable, maintainable workflows and lifecycle programmes from scratch.
  • Clear, confident communicator able to work with both technical teams and executives, translating data into insights and decisions.
  • Detail-oriented and process-driven, with strong documentation habits and data accuracy discipline.
Benefits
  • Health insurance
  • Remote work options
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
data-driven marketingscalable systemsautomated workflowsdashboardsreporting frameworksdata hygienecampaign performance measurementdata governanceintegrationsdata pipelines
Soft Skills
analytical skillsproblem-solving skillscommunication skillsdetail-orientedprocess-drivendocumentation habitscollaborationstrategic thinkingtactical decision-makinginsight generation