Senior Social Media Specialist
Kraken Digital Asset Exchange
full-time
Posted on:
Location Type: Remote
Location: United States
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Salary
💰 $83,400 - $166,800 per year
Job Level
About the role
- Own xStocks social channels end-to-end
- Lead community management and growth
- Turn complex topics into clear, engaging content
- Run social for launches and announcements
- Work closely with product marketing, partnerships, and regional teams
- Drive both always-on content and reactive content
- Coordinate localisation with regional teams
- Support partner amplification
- Build and manage a high-signal community
- Create content yourself when needed
- Experiment across formats
- Use social + community feedback to inform content and overall strategy
- Own performance: reach, engagement, growth, retention
Requirements
- 5–8+ years in social/content roles (crypto, fintech, or consumer tech helps)
- Strong understanding of how content actually performs on X, TikTok, IG
- Good grasp of crypto + financial markets
- Experience building and managing communities
- Strong storytelling instincts
- Able to create content end-to-end
- Comfortable working cross-functionally
- Experience with localisation across markets is a plus
- Data-aware. You track what works
- Uses AI tools to move faster
- Self-directed, responsive, and comfortable in a high-velocity environment
- Actually plugged into crypto Twitter / market conversations.
Benefits
- Health insurance
- 401(k) matching
- Flexible work hours
- Paid time off
- Wellness allowance
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
content creationcommunity managementlocalisationdata analysissocial media strategyperformance trackingstorytellingAI tools usage
Soft Skills
self-directedresponsivecross-functional collaborationhigh-velocity adaptability