Senior Product Manager – Engagement
Kraken Digital Asset Exchange
full-time
Posted on:
Location Type: Remote
Location: United Kingdom
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Job Level
About the role
- Define the product strategy and roadmap for engagement and loyalty across Kraken and Pro, aligning it with our growth goals and business unit objectives.
- Own key product metrics such retention rate, session frequency, and LTV.
- Drive product development across the full lifecycle—from discovery and validation to launch and iteration—with a focus on utility, repeat usage, and behavioral reinforcement
- Develop and implement growth loops and in-product mechanics that encourage usage frequency and depth, including gamification, rewards, social features, and habit-forming design
- Collaborate with Engineering, Design, and Analytics to run A/B and multivariate tests at scale, leveraging results to make fast, data-informed decisions
- Partner with Marketing and Lifecycle teams to build targeted engagement campaigns and personalized messaging strategies (e.g., push, in-app, email) based on behavioral insights
- Design and refine client segmentation frameworks to personalize the experience and optimize journeys
- Collaborate closely with Business Leads for Consumer and Pro segments to align product goals with user personas, market demands, and business objectives
Requirements
- 5+ years of product management experience, with 2+ years focused on engagement, retention, or lifecycle growth (preferably in crypto or fintech)
- Strong analytical skills with a proven ability to use data to drive decision-making
- Experience in growth product management with a solid understanding of experimentation, funnel optimization, and behavioral psychology
- A track record of launching successful engagement features such as notifications systems, loyalty/rewards programs, or community-driven features
- Experience working with both mobile and web apps, and comfort navigating technical conversations with engineers
- Deep empathy for users combined with a strong business sense
- Strong communication and stakeholder management skills; you can influence at multiple levels of the organization
- Experience working with both mobile and web apps, and comfort navigating technical conversations with engineers
- Enthusiasm for Bitcoin and the cryptocurrency ecosystem, with a deep belief in our mission.
Benefits
- Health insurance
- Professional development opportunities
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
product managementdata analysisA/B testingmultivariate testinggrowth loopsgamificationfunnel optimizationbehavioral psychologyclient segmentationengagement features
Soft Skills
analytical skillscommunication skillsstakeholder managementempathy for usersbusiness senseinfluencecollaborationdecision-makingcreativitystrategic thinking