Kraken Digital Asset Exchange

Lead Product Marketing Manager – Onchain

Kraken Digital Asset Exchange

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $110,400 - $220,800 per year

Job Level

Senior

About the role

  • Develop and lead the GTM strategy for Beholder, driving awareness, acquisition, and retention from former Kraken wallet users, other Krakenites and non Kraken users native on chain.
  • Own the full end-to-end campaign management process, from strategic planning to execution, across various channels (email, social, display, ATL).
  • Understand and optimize the customer journey, deploying engagement strategies that maximize LTV and retention.
  • Translate complex financial products into compelling, easy-to-understand value propositions that resonate with diverse audiences.
  • Work closely with product managers, growth teams, design, analytics, and executive leadership to align marketing efforts with business objectives.
  • Define, track, and report on key product KPIs, including awareness, feature adoption (nMTU), and retention/LTV improvements.
  • Serve as the voice of the customer, championing insights to inform product roadmaps and marketing initiatives.

Requirements

  • 5+ years of experience in web 2 Product Marketing Management (PMM), preferably in fintech but not required
  • 2+ years of Product Marketing Management (PMM) experience in web 3, specifically at a DeFi protocol and/or a web 3 wallet
  • Strong crypto expertise and passion, with a deep understanding of market trends, and user behavior.
  • Track record of growing products from 0->1
  • Proven ability to drive growth strategies from end-to-end, for multi-matrixed products across different phases of the product lifecycle.
  • A data-driven marketer, leveraging insights to optimize campaigns and improve performance.
  • Creative storyteller, able to craft compelling narratives that differentiate Kraken in a competitive market.
  • Experience leading cross-functional teams and working within complex, fast-paced environments.
  • Strong communication and stakeholder management skills, with the ability to secure buy-in at all levels.
  • Entrepreneurial mindset, comfortable operating in a high-growth, dynamic setting.
Benefits
  • Offers Equity
  • Offers Bonus
  • Wellness allowance
  • Other benefits (including medical, dental, vision, and 401(k))

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
Product Marketing Managementcampaign managementcustomer journey optimizationKPI trackingdata-driven marketinggrowth strategiesnarrative craftingproduct lifecycle managementuser behavior analysisfinancial product translation
Soft skills
leadershipcommunicationstakeholder managementcreative storytellingentrepreneurial mindsetcross-functional team leadershipinsight championingstrategic planningadaptabilitycollaboration