Kpler

Product Marketing Manager – Government

Kpler

full-time

Posted on:

Location Type: Hybrid

Location: Washington D.C • Washington • United States

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About the role

  • Develop and implement comprehensive product marketing strategies for government audiences that drive adoption and retention of Kpler products for government clients.
  • Craft compelling messaging and positioning that differentiates our products in the market.
  • Collaborate with product management to gain deep product expertise.
  • Develop & organize sales enablement materials deliverables with design colleagues.
  • Develop training to ensure our sales team is equipped to sell effectively.
  • Conduct competitive analysis to inform strategic marketing decisions and product positioning.
  • Plan and execute product launches, working cross-functionally to ensure a cohesive and effective market entry and growth.
  • Measure and report on the effectiveness of product marketing initiatives and adjust strategies as needed.
  • Work with the wider marketing, product, and design teams to develop content such as case studies, videos, website copy, and blog posts.
  • Engage with customers to gather testimonials and case examples to showcase the value of our products.
  • Manage cross-functional projects with multiple stakeholders to deliver on go-to-market objectives and help build the lifetime value of our products.

Requirements

  • Bachelor’s degree.
  • Fluency in English.
  • 3+ years of government sales or marketing business experience.
  • 3+ years of product or product marketing experience, preferably in a technology-focused company.
  • Proven track record of creating and delivering successful product marketing strategies.
  • Excellent written and verbal communication skills, with the ability to convey complex ideas simply.
  • Strong analytical skills and a passion for turning data into actionable insights.
  • Ability to work independently in a fast-paced and rapidly changing environment.
Benefits
  • Full-time commitment
  • Inclusive and diverse work environment
  • Access to a team of experts from 35+ countries
  • Friendly approach from colleagues and clients
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
product marketing strategiescompetitive analysissales enablement materialsproduct launchesdata analysiscontent developmentmarket positioningcustomer engagementstrategic marketinggovernment marketing
Soft Skills
communication skillsanalytical skillsindependent workcollaborationproject managementadaptabilitycreativityproblem-solvingstakeholder managementtraining development
Certifications
Bachelor’s degree