Product Marketing Manager – Government
Kpler
full-time
Posted on:
Location Type: Remote
Location: Washington • United States
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About the role
- Source proposals from a variety of U.S. federal government agencies as well as governments from around the world
- Build responses to proposals and compelling response templates that convey Kpler’s value and product specifications to drive sales opportunities.
- Develop and implement comprehensive product marketing strategies for government audiences that drive adoption and retention of Kpler products for government clients.
- Craft compelling messaging and positioning that differentiates our products in the market.
- Collaborate with product management to gain deep product expertise.
- Develop & organize sales enablement materials deliverables with design colleagues.
- Develop training to ensure our sales team is equipped to sell effectively.
- Conduct competitive analysis to inform strategic marketing decisions and product positioning.
- Plan and execute product launches, working cross-functionally to ensure a cohesive and effective market entry and growth.
- Measure and report on the effectiveness of product marketing initiatives and adjust strategies as needed.
- Work with the wider marketing, product, and design teams to develop content such as case studies, videos, website copy, and blog posts.
- Engage with customers to gather testimonials and case examples to showcase the value of our products.
- Manage cross-functional projects with multiple stakeholders to deliver on go-to-market objectives and help build the lifetime value of our products.
Requirements
- Bachelor’s degree.
- Fluency in English.
- 3+ years of government sales or marketing business experience.
- 3+ years of product or product marketing experience, preferably in a technology-focused company.
- Experience with U.S. federal government RFPs and fluent in navigating the bureaucracy of proposals.
- Excellent written and verbal communication skills, with the ability to convey complex ideas simply
- Familiarity with Hubspot and/or Salesforce
- Ability to work independently in a fast-paced and rapidly changing environment.
Benefits
- Inclusive work-environment
- Focus on customer satisfaction
- Supportive colleagues and clients
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
product marketingcompetitive analysissales enablementproduct launchmarketing strategyproposal developmentgovernment salescontent developmenttraining developmentproduct positioning
Soft Skills
communicationcollaborationindependenceadaptabilityproject managementcustomer engagementstrategic thinkingcreativityproblem-solvingwriting
Certifications
Bachelor's degree