Koyfin

Marketing

• Map the full customer journey end to end, from signup to the moments that predict paid conversion, and then to the behaviors that signal long-term engagement
• Quantify the breakages: where does the funnel leak, by how much, and against which user segments
• Design and run experiments to address the largest breakages using the tools best suited to each opportunity, including in-app prompts, email, onboarding redesign, pricing prompts, and feature surfacing
• Own the full lifecycle communication stack: email, in-app messages, push, tooltips, empty states, upgrade prompts, and win-back campaigns
• Define success with clear KPIs, track them on a regular cadence, and keep the team aligned around them
• Use AI aggressively for lifecycle copy, segmentation, lead scoring, alerts, and personalization

Lifecycle Marketing Manager