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About the role
Key responsibilities & impact- Map the full customer journey end to end, from signup to the moments that predict paid conversion, and then to the behaviors that signal long-term engagement
- Quantify the breakages: where does the funnel leak, by how much, and against which user segments
- Design and run experiments to address the largest breakages using the tools best suited to each opportunity, including in-app prompts, email, onboarding redesign, pricing prompts, and feature surfacing
- Own the full lifecycle communication stack: email, in-app messages, push, tooltips, empty states, upgrade prompts, and win-back campaigns
- Define success with clear KPIs, track them on a regular cadence, and keep the team aligned around them
- Use AI aggressively for lifecycle copy, segmentation, lead scoring, alerts, and personalization
Requirements
What you’ll need- You've done growth, lifecycle, or customer marketing PM work at a high-volume business, ideally Prosumer SaaS or Consumer
- You've created and shipped lifecycle email programs and in-app messaging campaigns
- You're analytical first. You think in funnels, cohorts, and decile scoring
- You want to do the work, not manage a team doing it
- You have experience automating parts of your own job
- You're curious and ask "why is this number what it is" before anyone tells you to
- Bonus: experience in fintech, wealthtech, or a product with both free and paid tiers
Benefits
Comp & perks- Competitive compensation, including stock options
- Full benefits package including medical, dental, and 401(k) contributions
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
customer journey mappingfunnel analysisA/B testinglifecycle email programsin-app messaging campaignsKPI trackingdata analysisautomationsegmentationlead scoring
Soft Skills
analytical thinkingcuriosityproblem-solvingcommunicationteam alignmentuser engagement focusadaptabilityinitiativeattention to detailcritical thinking