Kovi

Growth Marketing Manager

Kovi

full-time

Posted on:

Location Type: Hybrid

Location: São Paulo • Brazil

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Tech Stack

SQL

About the role

  • Lead customer acquisition strategy with a focus on performance and scalable growth, managing paid media campaigns (Google Ads, Meta Ads, retargeting, referral) and organic channels (SEO, content, UGC, partnerships).
  • Manage digital media spend with a performance focus.
  • Drive SEO and organic growth strategy, content strategy, influencer programs, backlink strategy and technical site/blog performance.
  • Generate, test and validate growth hypotheses based on data and agile methodologies (A/B testing, multivariate testing and funnel journey analysis).
  • Manage and optimize the full acquisition and conversion funnel, analyzing CAC, LTV and cohort analysis by channel.
  • Define and monitor strategic KPIs, presenting insights and optimization plans to the executive team.
  • Use automation tools such as HubSpot for acquisition, segmentation, lead scoring and conversion journeys.
  • Develop go-to-market strategies for expansion into new cities based on market data, behavioral clusters and local customer acquisition costs.
  • Extract and analyze data using Excel, Metabase and SQL to generate actionable insights, monitor the full funnel and present results to leadership.
  • Collaborate with product, sales, data and city/local operations teams to ensure alignment of messaging, channels, metrics and processes.
  • Foster a growth culture within the company: continuous experimentation, data-driven decision making and fast learning cycles.
  • Manage and develop the growth marketing team.

Requirements

  • Bachelor’s degree in Engineering, Business Administration, Economics or other quantitative/related fields.
  • 5+ years of experience in performance marketing, growth or acquisition, preferably in startups, scale-ups, fintechs or technology companies.
  • Proven experience with Google Ads, Meta Ads, retargeting and full-funnel campaigns.
  • Advanced Excel proficiency (analysis, dashboards, modeling).
  • Hands-on experience with HubSpot.
  • Knowledge of SQL, Metabase or similar data analysis tools.
  • Familiarity with experimentation methodologies (A/B testing, experimental design, CRO).
  • Experience with content strategies and UGC focused on acquisition and conversion.
  • Solid understanding of technical and strategic SEO, plus proficiency in Google Analytics, GA4 and keyword tracking tools.
  • Hands-on, analytical and execution-oriented profile — someone who can operate, test, measure and scale.
  • Data-driven, hypothesis-oriented mindset.
Benefits
  • Life Insurance: To take care of our most valuable asset — our Kovers.
  • Health Insurance: Because taking care of your health matters.
  • Dental Plan: So you can keep a bright smile!
  • Flash Card: Your meal and/or food allowance on a single card.
  • Partnership with SESC: Access to the benefit after 90 days of employment.
  • Commute Allowance or Fuel Allowance: Choose the option that best suits how you travel.
  • Family support: Childcare assistance, extended maternity leave of 180 days and extended paternity leave of 20 days.
  • Wellhub: All Kovers are entitled to exercise with part of the cost subsidized by Kovi.
  • Kovenção: A company-wide meeting with Kovi leadership to keep everyone up to date on business status.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
performance marketinggrowth marketingcustomer acquisitionSEOA/B testingSQLdata analysiscontent strategyGoogle AnalyticsExcel
Soft Skills
data-driven decision makingcollaborationleadershipanalytical thinkingstrategic thinkingcommunicationexperimentationproblem-solvingadaptabilityexecution-oriented