KOSYS Group

Marketing

• You will drive the company’s digital growth by developing, implementing and optimizing innovative, data-driven marketing strategies with the clear objective of achieving measurable results and a high ROI.
• Develop and manage a holistic performance marketing strategy across multiple digital channels (social media, content marketing, SEO/SEA, email marketing).
• Plan, execute and monitor performance-focused online campaigns for customer acquisition, activation and retention.
• Continuously analyze user behavior and campaign data with a focus on email marketing and A/B testing.
• Derive optimization measures based on KPIs (CPA, ROAS, CVR, conversion rates).
• Plan and coordinate webinars and other online sales promotion activities.
• Enhance online presence and increase customer engagement across various platforms.
• Build and optimize our YouTube channels and produce podcast formats.
• Manage key performance channels (Google Ads, social media ads, retargeting).
• Produce regular reports and present results with clear action recommendations.
• Analyze market trends and viral topics for profitable integration into our marketing strategy.
• Responsible management of the marketing budget and efficient use of resources.
• Build and lead the marketing department when appropriate.
• Connect community-building efforts with our on- and offline marketing activities.
• Work closely with sales, the content team, design and external service providers.

Marketing Lead