KOSYS Group

Marketing Lead

KOSYS Group

full-time

Posted on:

Location Type: Remote

Location: Cyprus

Visit company website

Explore more

✨ AI Apply
Apply

Job Level

Senior

About the role

  • You will drive the company’s digital growth by developing, implementing and optimizing innovative, data-driven marketing strategies with the clear objective of achieving measurable results and a high ROI.
  • Develop and manage a holistic performance marketing strategy across multiple digital channels (social media, content marketing, SEO/SEA, email marketing).
  • Plan, execute and monitor performance-focused online campaigns for customer acquisition, activation and retention.
  • Continuously analyze user behavior and campaign data with a focus on email marketing and A/B testing.
  • Derive optimization measures based on KPIs (CPA, ROAS, CVR, conversion rates).
  • Plan and coordinate webinars and other online sales promotion activities.
  • Enhance online presence and increase customer engagement across various platforms.
  • Build and optimize our YouTube channels and produce podcast formats.
  • Manage key performance channels (Google Ads, social media ads, retargeting).
  • Produce regular reports and present results with clear action recommendations.
  • Analyze market trends and viral topics for profitable integration into our marketing strategy.
  • Responsible management of the marketing budget and efficient use of resources.
  • Build and lead the marketing department when appropriate.
  • Connect community-building efforts with our on- and offline marketing activities.
  • Work closely with sales, the content team, design and external service providers.

Requirements

  • Degree and/or training in marketing, media, communications, business administration or comparable qualification.
  • Alternatively, over 3 years of relevant professional experience.
  • Proven professional experience in (performance) marketing with a focus on measurable results.
  • Successful implementation of marketing campaigns with demonstrable references.
  • Solid knowledge of tools such as Google Analytics, Google Ads, Facebook Ads Manager.
  • Good knowledge of email automation tools such as Klick-Tipp, Mailchimp, GetResponse or comparable systems.
  • Good prior knowledge in social media and online marketing.
  • Understanding of funnel concepts and the customer journey.
  • Strong analytical thinking, numerical affinity and result orientation.
  • Creativity to develop innovative growth strategies.
  • Passion for marketing, media and communications.
  • Organizational skills and a structured way of working.
  • Quick comprehension, high discipline and the ability to work independently.
  • Strong team skills combined with a confident presence.
  • Excellent communication skills and a strong sense of precision.
  • Clean and error-free written German, ideally also in English.
Benefits
  • Competitive salary and permanent employment contract.
  • Team events, strong team culture and corporate benefits.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
performance marketingemail marketingA/B testingKPI analysiscustomer acquisitioncustomer retentioncontent marketingSEOsocial media marketingdigital marketing strategies
Soft skills
analytical thinkingcreativityorganizational skillsindependenceteam skillscommunication skillsresult orientationstructured workinghigh disciplinequick comprehension
Certifications
degree in marketingdegree in mediadegree in communicationsdegree in business administration