Koronet

Growth Principal

Koronet

full-time

Posted on:

Location Type: Remote

Location: United States

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Job Level

Lead

Tech Stack

SQL

About the role

  • Acquire the right leads (real ICP) and filter out noise for an efficient funnel.
  • Increase the % of ICP customers transacting online inside our network.
  • Design lifecycle programs, education, and community-led loops with AI + automation.
  • Define and operationalize ICP criteria into a measurable system.
  • Improve lead quality through segmentation, enrichment, and scoring.
  • Own the funnel from Lead → MQL → SQL, including definitions, routing, and SLA handoffs.
  • Build scalable acquisition motions (email, LinkedIn, partnerships, SEO/content, events).
  • Reduce time wasted on non-ICP leads by implementing automation and guardrails.
  • Design lifecycle journeys by segment (onboarding, activation, reactivation, education, expansion).
  • Build education assets (playbooks, templates, webinars, in-product nudges).
  • Partner with CS/Ops/Sales to execute adoption strategies.
  • Identify and implement loops that increase online orders.
  • Establish repeatable playbooks that teams can run at scale.
  • Build communities or structured programs that increase trust and repeat transacting.
  • Use AI and automation to reduce operational load and improve relevance.
  • Instrument and monitor the funnel and adoption metrics.

Requirements

  • 2–4+ years in growth, lifecycle, revops, performance marketing, or B2B SaaS ops.
  • Hands-on execution: segmentation, campaigns, basic automation, reporting.
  • Strong writing + analytical mindset; learns fast; ships consistently.
  • 5–8+ years owning growth outcomes (activation/adoption/retention/transactions, not just lead gen).
  • Strong systems thinker: can design end-to-end programs, align teams, and scale playbooks.
  • Deep lifecycle + experimentation ability; comfortable with ambiguity; high ownership.
  • Proven experience with HubSpot (or equivalent CRM) including automation, segmentation, lifecycle, reporting.
  • Comfortable building workflows with automation tools (Zapier/Make/n8n or similar).
  • Strong data literacy (funnels, cohorts, conversion analysis; SQL is a plus, not required).
  • Excellent communication and cross-functional coordination.
  • Fluent English required; Spanish strongly preferred.
Benefits
  • Health insurance
  • 401(k) matching
  • Flexible work hours
  • Paid time off
  • Remote work options
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
segmentationcampaignsautomationreportinglifecycle designexperimentationdata literacyconversion analysisSQL
Soft Skills
analytical mindsetstrong writingsystems thinkinghigh ownershipcommunicationcross-functional coordinationadaptability