Kong Inc.

Lead Growth Marketer

Kong Inc.

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $125,370 - $179,100 per year

Job Level

Senior

About the role

  • Own the full self-serve funnel from awareness through conversion and expansion, with a relentless focus on improving key metrics at each stage
  • Build and execute experimentation frameworks across channels, messaging, landing pages, onboarding flows, and in-product touchpoints
  • Partner closely with Product to optimize user activation and identify product-qualified leads (PQLs) for sales handoff
  • Develop and manage lifecycle marketing programs that drive trial conversion, feature adoption, and upsell/cross-sell
  • Instrument and analyze the self-serve funnel, turning data into actionable insights and clear reporting for stakeholders
  • Collaborate with Demand Gen, Content, and Web teams to drive qualified traffic to self-serve entry points
  • Build the growth marketing playbook at Kong—documenting what works, scaling successful experiments, and establishing repeatable processes
  • Stay current on PLG best practices and bring fresh ideas from the broader growth marketing community

Requirements

  • 3-5+ years of experience in growth marketing, lifecycle marketing, or demand generation, ideally at a developer-focused or infrastructure SaaS company
  • Proven track record of driving measurable improvements in self-serve conversion, activation, or expansion metrics
  • Highly analytical with hands-on experience in marketing automation (HubSpot, Marketo, etc.), product analytics (Amplitude, Mixpanel, Pendo), and A/B testing tools
  • Comfortable working cross-functionally with Product, Engineering, Sales, and Data teams to drive outcomes
  • Strong bias for action—you ship fast, learn fast, and iterate
  • Experience with PLG motions, freemium models, or developer tools strongly preferred
  • Excellent communication skills with the ability to translate data into compelling narratives for stakeholders.
Benefits
  • Offers Equity
  • Offers Bonus
  • Healthcare benefits
  • 401(k) plan
  • Short and long term disability benefits
  • Basic life and AD&D insurance
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
growth marketinglifecycle marketingdemand generationself-serve conversionactivation metricsexpansion metricsA/B testingmarketing automationproduct analyticsfreemium models
Soft Skills
analyticalcross-functional collaborationstrong bias for actionexcellent communicationdata storytelling