KONE

Marketing Specialist

KONE

full-time

Posted on:

Location Type: Office

Location: Woking • United Kingdom

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Job Level

SeniorLead

Tech Stack

Cloud

About the role

  • Develop and implement marketing plans and activities across UK, Ireland and Netherlands
  • Support the Marketing Manager in developing marketing plans that align with global marketing strategies and local business requirements
  • Implement multi-channel campaigns across full marketing mix including social media, digital advertising, email, content, and traditional marketing
  • Localise and implement global marketing material and activities as required
  • Plan and delivery external events according to global guidelines
  • Develop and drive marketing activities to create demand, support sales and increase customer loyalty
  • Set clear and measurable goals and KPIs for all marketing activities
  • Monitor, analyse, and evaluate local market trends and segments, customer/influencer behaviour, and competitor activities
  • Oversee translations and ensure materials are applicable across all countries within the front line
  • Collaborate and share best practices across marketing and communications team within UK, Ireland and Netherlands
  • Manage relationships with external vendors and agencies to support the delivery of marketing activities

Requirements

  • Bachelor’s degree in Marketing, Business, Communications, or a related field
  • CIM qualification in Marketing (or equivalent) is desirable
  • Minimum 7 years’ experience in marketing
  • Experience of B2B would be preferable
  • Proven experience planning and executing successful marketing activities and campaigns and demonstrating measurable business impact
  • Experience in planning and delivering digital marketing campaigns across social media, paid media, SEO, PPC and content marketing
  • Strong working knowledge of digital marketing tools and platforms (e.g., Google Ads, SEO, Salesforce Marketing Cloud, social media, Qlik sense)
  • Data-driven mindset with a focus on performance analysis and continuous improvement
  • Excellent communication, stakeholder management and project management skills
  • Fluent in English
  • Another language (Dutch) would be beneficial but not essential
  • Experience of working within an international brand or organisation would be beneficial and an appreciation of cultural differences
  • Strong understanding of brand and reputation management
  • Customer segmentation/behaviour and market understanding
  • Demonstratable skills in written and oral communication and the ability to gather information, critique and edit content effectively
  • Excellent editorial and proof-reading skills.
Benefits
  • 25 days holiday and additional Bank Holidays
  • 1 paid Volunteering Day
  • Company Pension Scheme
  • Bonus
  • Private Medical Insurance
  • Dental Health Insurance
  • GymFlex Membership
  • Development opportunities and development reviews
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
marketing plansmulti-channel campaignsdigital marketingB2B marketingSEOPPCcontent marketingperformance analysiscustomer segmentationbrand management
Soft Skills
communicationstakeholder managementproject managementcollaborationcultural awarenessanalytical thinkingcreativityadaptabilityproblem-solvingeditorial skills
Certifications
Bachelor’s degree in MarketingCIM qualification in Marketing