Own and optimize inbound & outbound lead flow, workflows, and scoring models to maximize SAL quality and conversion.
Improve system integration and database health, ensuring marketing and sales work from a single source of truth.
Deliver reports and dashboards that enable marketing and revenue leadership to make data-driven decisions.
Execute technical builds (landing pages, forms, workflows, QA) to support campaigns and ensure flawless execution.
Lead marketing data strategy and create insights that shape pipeline strategy, channel investment, and GTM alignment.
Define and drive demand gen and sales engagement tech stack strategy and adoption, ensuring the stack delivers ROI and scales with business needs.
Support demand generation and sales development processes, including lead scoring, inbound QA, and workflow management.
Administer, scale, and optimize the marketing & sales development technology stack.
Maintain and improve data cleanliness and integrations across marketing and sales platforms.
Handle critical behind-the-scenes technical needs such as WordPress landing pages, form integrations, and workflow QA.
Own inbound and outbound prospect data strategy, partnering with RevOps and Marketing Ops to provide insights that inform GTM decisions.
Support automation across teams (e.g., leveraging Workato for marketing workflows).
Build toward team leadership responsibilities as the function scales.
Requirements
7+ years of experience in Marketing Operations, Revenue Operations, or related roles.
Hands-on administration experience with Salesforce, Hubspot, SalesLoft, WordPress, and prospecting research, data enrichment and ABM platforms (e.g. LinkedIn SalesNav, ZoomInfo, Clay, 6Sense, etc).
Strong analytical skills; proven ability to translate data into actionable GTM insights.
Experience maintaining and optimizing inbound and outbound lead flow, including scoring models, workflows, and QA.
Ability to manage technical builds (landing pages, forms, integrations, outbound sequences) and support marketing campaign and sales engagement execution.
Proven success in driving platform adoption, ROI measurement, and process automation.
Executive presence: confident in cross-functional and executive settings; capable of influencing senior stakeholders.
Demonstrated ability to thrive in unstructured, fast-changing environments and deliver results with minimal oversight.
Experience with Workato or similar integration/automation platforms (preferred).
Experience with BI / Analytics technologies (e.g. Tableau, SQL) a plus.
Experience with leveraging AI for data enrichment, conversational intelligence/coaching, sentiment analysis or other automation is highly desired.
Familiarity with account-based marketing techniques and platforms.
Benefits
This position is also eligible for commissions in accordance with a written agreement or plan.
This role may also be eligible for equity awards.
Eligible for benefits including, but not limited to, comprehensive health, dental, and vision insurance.
Flexible time off and holidays.
401(k) with company match.
Disability insurance and life insurance.
Leaves of absence in accordance with applicable state and local laws and regulations and company policy.
Paid time off for vacation, sickness, holiday, and bereavement.
100% company-paid life insurance and long-term disability insurance.
Competitive total rewards package including prepaid legal assistance and more.
Hybrid work model and remote options (roles may be completely remote based anywhere in the country listed).
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
data analysislead scoringworkflowsautomationtechnical buildsdata enrichmentaccount-based marketingGTM strategyreportingdatabase management