Koinly

Content Lead – Editor-in-Chief, Strategy

Koinly

full-time

Posted on:

Location Type: Remote

Location: United Kingdom

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Job Level

Senior

About the role

  • Own Koinly’s content strategy end-to-end, set editorial standards, lead the content team, and ensure every piece drives clarity, trust, and measurable growth across all channels.
  • Define and execute Koinly’s editorial agenda: Translate business goals into a high-impact roadmap covering SEO, product-led content, and thought leadership.
  • Establish content pillars: Prioritize initiatives across the blog, website, YouTube, and social channels to ensure a balance of evergreen educational guides and high-conversion assets.
  • Collaborate cross-functionally with Product Marketing, Partnerships, and Customer Support to ensure a unified narrative across the entire user journey.
  • Act as Editor-in-Chief: Enforce a high bar for quality, setting the "Gold Standard" for crypto-tax content through rigorous editing and brand-voice alignment.
  • Partner with tax experts and accountants to ensure every piece of content is technically accurate, authoritative, and simplifies complex regulations.
  • Oversee the lifecycle of content from brief to publication, including the creation of industry reports, comparison pages, and data-backed case studies.

Requirements

  • 8+ years of experience in content strategy and editorial leadership, specifically within B2B or B2C SaaS (fintech experience is a significant advantage).
  • Editorial excellence: A portfolio that demonstrates "Gold Standard" quality: flawless C2/Native English, a sharp eye for tone of voice, and the ability to edit technical drafts into compelling stories.
  • SEO as a second language: Deep expertise in keyword research, intent mapping, and executing content strategies that move the needle on organic rankings and traffic.
  • Proven leadership: Experience managing and scaling a mix of in-house talent and freelance contributors. You know how to set SLAs, give constructive feedback, and build a high-performing culture.
  • Operational rigor: You don’t just "publish"; you build frameworks. You are comfortable designing workflows, content calendars, and distribution systems.
  • Data-informed mindset: You are comfortable with analytics tools and can translate raw performance data into a strategic "what’s next" for the roadmap.
Benefits
  • 32 days PTO
  • 100% Async culture
  • flexible schedule
  • true autonomy
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
content strategyeditorial leadershipSEOkeyword researchintent mappingcontent creationeditingdata analysiscontent calendarsframework design
Soft Skills
leadershipcollaborationconstructive feedbackattention to detailcommunicationoperational rigorstrategic thinkingcreativityproblem-solvinghigh-performing culture