Koinly

Content Manager

• Own Koinly’s content strategy end-to-end, set editorial standards, lead the content team, and ensure every piece drives clarity, trust, and measurable growth across all channels.
• Define and execute Koinly’s editorial agenda: Translate business goals into a high-impact roadmap covering SEO, product-led content, and thought leadership.
• Establish content pillars: Prioritize initiatives across the blog, website, YouTube, and social channels to ensure a balance of evergreen educational guides and high-conversion assets.
• Collaborate cross-functionally with Product Marketing, Partnerships, and Customer Support to ensure a unified narrative across the entire user journey.
• Act as Editor-in-Chief: Enforce a high bar for quality, setting the "Gold Standard" for crypto-tax content through rigorous editing and brand-voice alignment.
• Partner with tax experts and accountants to ensure every piece of content is technically accurate, authoritative, and simplifies complex regulations.
• Oversee the lifecycle of content from brief to publication, including the creation of industry reports, comparison pages, and data-backed case studies.

Content Lead – Editor-in-Chief, Strategy