Koin Limited

Performance Marketing

• Own the end-to-end paid search strategy across Google Ads and Microsoft Advertising for multiple D2C brands across verticals and regions
• Plan, build, and manage Search, Shopping, Performance Max, Display/Audience, and YouTube video campaigns
• Adapt Google campaigns for Microsoft Advertising using import and native tools
• Identify and target high-value customer segments
• Monitor, analyse, and optimise campaign performance daily using ROAS, CPA, CTR, and customer acquisition cost
• Test ad copy, keywords, bidding strategies, and landing pages
• Implement audience segmentation, RLSA, and predictive/automated bidding
• Create weekly and monthly cross-platform reporting dashboards
• Use GA4, Google Merchant Centre, Microsoft Merchant Centre, and Shopify data to inform campaign decisions
• Ensure accurate conversion tracking using Google tags/GA4 and Microsoft UET tags
• Forecast, allocate, and manage monthly budgets across accounts, platforms, and regions
• Collaborate with creative, product, CRO, and UX teams on ad assets, landing pages, and conversion improvements
• Report performance, impact, and learnings to leadership
• Monitor platform updates, features, and industry trends
• Implement automation, scripts, and AI tools for account management and reporting

PPC/Performance Specialist

Graphics Designer

• We are seeking a talented Graphic Designer to join our product team on a full-time contract basis.
• You will be responsible for creating high-quality product designs and web images for our portfolio of products across our various brands.
• This is a fast-paced role that requires creativity, precision, and excellent attention to detail.
• You will collaborate closely with our Senior Product Designer and Head of Product Development along with the wider product team to deliver tasks in a timely manner.
• Various design and administrative tasks.
• Generating product images for our websites.
• Creating design for product and literature.
• Creating product decks and brand presentations.
• Work closely with the Senior Product Designer and Head of Product Development and the wider product team.
• Deliver tasks set within deadlines.
• Ensure all outputs meet brand and quality standards.

PPC/Performance Specialist

Graphic Design Executive