PPC/Performance Specialist

Koin Limited

PPC Specialist scaling Google and Microsoft paid search for Koin’s multi-brand D2C e-commerce group. Owning budgets, optimisation, reporting, and growth across brands and regions.

Posted 8/11/2026full-timeRemote • 🇧🇷 BrazilMid-LevelSenior💰 $2,700 per monthWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing end-to-end paid search strategies across Google Ads and Microsoft Advertising, with a strong focus on performance optimization and data-driven decision-making. Proficient in creating and analyzing performance reporting dashboards while collaborating with cross-functional teams to enhance campaign effectiveness.

Highest-signal resume keywords

Google Ads ManagementMicrosoft Advertising ManagementPerformance Max CampaignsROAS OptimizationGA4 and Google Merchant Centre

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Paid Search Campaign ManagementAudience SegmentationBidding Strategy TestingConversion TrackingData Analysis

Soft Skills

CollaborationCommunicationAnalytical Thinking

Tools & Technologies

Google AdsMicrosoft AdvertisingGA4Google Merchant CentreShopify

Certifications & Qualifications

Google Ads CertificationMicrosoft Advertising Certification

Industry Keywords

D2C E-commerceCustomer Acquisition CostMulti-Brand CampaignsPerformance-Driven CampaignsE-commerce Operations

About the role

Key responsibilities & impact

Own the end-to-end paid search strategy across Google Ads and Microsoft Advertising for multiple D2C brands across verticals and regions
Plan, build, and manage Search, Shopping, Performance Max, Display/Audience, and YouTube video campaigns
Adapt Google campaigns for Microsoft Advertising using import and native tools
Identify and target high-value customer segments
Monitor, analyse, and optimise campaign performance daily using ROAS, CPA, CTR, and customer acquisition cost
Test ad copy, keywords, bidding strategies, and landing pages
Implement audience segmentation, RLSA, and predictive/automated bidding
Create weekly and monthly cross-platform reporting dashboards
Use GA4, Google Merchant Centre, Microsoft Merchant Centre, and Shopify data to inform campaign decisions
Ensure accurate conversion tracking using Google tags/GA4 and Microsoft UET tags
Forecast, allocate, and manage monthly budgets across accounts, platforms, and regions
Collaborate with creative, product, CRO, and UX teams on ad assets, landing pages, and conversion improvements
Report performance, impact, and learnings to leadership
Monitor platform updates, features, and industry trends
Implement automation, scripts, and AI tools for account management and reporting

Requirements

What you’ll need

At least 5 years’ hands-on experience running performance-driven campaigns for D2C e-commerce brands in the UK, USA, Canada, or Australia
Experience across Google Ads and Microsoft Advertising; strong Google Ads candidates must show willingness to build and own Microsoft Advertising
Experience planning, building, managing, optimising, and scaling paid search campaigns
Experience with Search, Shopping, Performance Max, Display/Audience, and YouTube campaigns
Ability to identify and target high-value customer segments using data-informed approaches
Experience with ROAS, CPA, CTR, and customer acquisition cost optimisation
Experience with ad copy, keyword, bidding strategy, and landing-page testing
Knowledge of audience segmentation, RLSA, and predictive/automated bidding
Ability to create weekly and monthly performance reporting dashboards
Experience using GA4, Google Merchant Centre, Microsoft Merchant Centre, and Shopify data
Knowledge of Google tags/GA4 and Microsoft UET conversion tracking
Ability to forecast, allocate, and manage monthly budgets across accounts, platforms, and regions
Google Ads Certification and/or Microsoft Advertising Certification is desirable but not essential
Multi-brand or multi-region paid search experience is desirable
Hands-on Shopify and e-commerce operations experience is desirable
Product feed management and optimisation experience is desirable
Familiarity with additional paid channels such as Meta/paid social is desirable
Experience using AI tools for reporting, analysis, or account management is desirable

Benefits

Comp & perks

20 days of paid vacation per year
Fully remote role aligned with UK business hours
Genuine end-to-end ownership of paid search strategy, execution, and growth across the portfolio
A fast-paced environment where decisions are made quickly and you have direct access to senior leadership
Access to Claude and AI tooling to help you work faster and smarter
The opportunity to work across multiple brands, markets, and categories at a fast-growing D2C group