Brand Positioning & Value Proposition: Own the brand narrative. Define and refine KOHO’s positioning in the market to ensure we stand out in a crowded fintech landscape.
Integrated Campaign Strategy: Develop and lead brand-building campaigns that drive awareness and acquisition.
Go-to-Market (GTM) Leadership: Design and execute GTM strategies for new product and feature launches to increase user engagement, retention and profitability.
User-First Advocacy: Champion a "user-first" mentality. Demonstrate a deep curiosity for our user base by leveraging qualitative and quantitative insights to inform all marketing strategies.
Analytics & Optimization: Utilize strong analytical skills to set KPIs, measure campaign effectiveness, and optimize spend/efforts for maximum ROI.
Cross-Functional Collaboration: Partner with Product, Creative, Affiliate, Social, and Performance teams to ensure consistent messaging and seamless execution.

Requirements

Strategic & Analytical: You can build a high-level strategy, execute seamlessly and also dive deep into the data to prove what’s working.
A Storyteller: You know how to translate complex product features into compelling consumer benefits.
Collaborative Leader: You excel at aligning multiple stakeholders and driving projects forward without friction.
Curious: You are obsessed with understanding human behavior and the "why" behind user actions.
An Owner: You have strong agency and believe that you have the power to make things happen and to influence positive change.
Must be legally eligible to work in Canada

Benefits

Competitive compensation & equity
Generous vacation + Wellness days + Flex Days + holiday closure
Remote-first environment + coworking support + yearly all hands retreat
Access to coaching & growth programs
Parental top-up & leave policies
Comprehensive health benefits
Power-up budgets for books, home office setup, phone & internet, AI tools, and professional development

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

brand positioningcampaign strategygo-to-market strategyanalyticsKPI settingcampaign effectiveness measurementuser engagementuser retentionROI optimizationdata analysis

Soft Skills

strategic thinkinganalytical skillsstorytellingcollaborationleadershipcuriosityownershipstakeholder alignmentproject managementcommunication