Manager, Marketing Operations
Kobie
full-time
Posted on:
Location Type: Remote
Location: Florida • United States
Visit company websiteExplore more
About the role
- Oversee end-to-end campaign operations process, including development, QA, deployment, and in-flight monitoring, ensuring the team is executing to standard and timelines are met.
- Translate business and marketing requirements into platform configuration, including:
- Data selection and targeting logic
- Personalization and content assembly
- Journey or automation setup
- Operate with a high degree of autonomy, proactively identifying risks, data constraints, or configuration issues and recommending solutions before they impact timelines or campaign performance.
- Rapidly evaluate campaign requests and determine the most efficient and scalable execution approach within platform and timeline constraints
- Triage and reprioritize competing campaign requests in real time, translating shifting client priorities in a dynamic environment where timelines and priorities may shift frequently
- Gather and document client requirements — questioning and challenging where appropriate to ensure exact scope is understood before work begins and factored into planning
- Perform thorough campaign QA, validating data, logic, content, links, personalization, and rendering
- Review and troubleshoot HTML for accuracy and compatibility (not responsible for building or writing new HTML development)
- Partner with HTML developers and QA testers to resolve issues efficiently and uphold quality standards
- Ensure compliance with deliverability, data governance, and content standards
- Maintain high QA standards even under compressed timelines, ensuring accuracy and reliability while balancing speed of execution
- Quickly identify risks or dependencies early and escalate when platform or data constraints impact delivery and determine the most effective workaround or escalation path
- Serve as the primary point of contact for campaign operations on your client account owing weekly status meetings, daily communication, change request management, and real-time updates on campaign status, risks, and timelines
- Communicate proactively with both client and internal stakeholders to provide clear updates on campaign status, risks, and timeline adjustments
Requirements
- 5-7 years of experience in campaign management, marketing operations, marketing automation, or CRM/email marketing — ideally in a client-facing or agency environment
- Hands-on experience executing campaigns, preferably in Salesforce Marketing Cloud
- Demonstrated ability to lead and influence cross-functional teams, with experience managing competing priorities and shifting timelines across multiple workstreams simultaneously
- Strong understanding of:
- Email marketing best practices
- Audience targeting and data-driven segmentation
- QA methodologies for digital campaigns
- Exceptional communication skills with the ability to clearly explain technical concepts and campaign mechanics to non-technical stakeholders
- Proven ability to prioritize work and manage multiple campaigns concurrently while meeting tight deadlines
- High attention to detail, operational discipline, and structured documentation skills.
- Proven ability to operate with a high degree of autonomy while making thoughtful, informed decisions in high-visibility, client-facing environments
- Strong ability to operate effectively in ambiguous environments where requirements and priorities may evolve quickly— this team moves fast and no two days look the same
Benefits
- Flexible Time Off to recharge when needed
- Nine Company-Wide Holidays
- A diverse suite of benefits prioritizing your growth, development, and personal well-being
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
campaign managementmarketing operationsmarketing automationCRMSalesforce Marketing Clouddata selectiontargeting logicpersonalizationHTML troubleshootingQA methodologies
Soft Skills
communication skillsleadershipinfluenceprioritizationattention to detailoperational disciplinestructured documentationautonomydecision makingadaptability