
Marketing Specialist
Kobalt Music
full-time
Posted on:
Location Type: Remote
Location: Canada
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Salary
💰 CA$60,000 - CA$80,000 per year
Tech Stack
About the role
- Manage the end-to-day logistics of lead generation campaigns, including email nurturing sequences, webinar coordination, and social media marketing
- Act as the bridge between Marketing and Sales by ensuring the sales team is equipped with up-to-date collateral, case studies, and pitch decks that address current cyber threats
- Support the editorial calendar by proofreading technical content, formatting blog posts in the CMS, and ensuring consistent brand voice across channels
- Maintain CRM hygiene (list segmentation and lead scoring) and assist in compiling monthly performance reports on MQLs, engagement rates, and ROI.
- Coordinate the tactical execution of industry trade shows and digital events, ensuring all deliverables—from booth graphics to follow-up emails—are executed on time.
Requirements
- 1–3 years of experience in B2B marketing
- A genuine interest in technology and cybersecurity; you aren’t afraid to learn what "Zero Trust" or "Endpoint Protection" means
- Hands-on familiarity with marketing automation platforms and CRMs (e.g., HubSpot, Wordpress)
- Strong writing and editing skills, with an ability to communicate clearly and professionally
- An "execution-first" mindset: you take ownership of small details to ensure the big picture succeeds
- Bachelor's degree in Business, Marketing, or a related field (preferred).
Benefits
- Comprehensive health and dental insurance
- RRSP matching
- Remote work with flexible hours
- Professional development opportunities
- BYOD (Bring Your Own Device) allowance
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
lead generationemail nurturingwebinar coordinationsocial media marketingCRM hygienelist segmentationlead scoringperformance reportingwritingediting
Soft skills
communicationattention to detailownershipprofessionalismcollaboration