Kobalt Music

Marketing Specialist

Kobalt Music

full-time

Posted on:

Location Type: Remote

Location: Canada

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Salary

💰 CA$60,000 - CA$80,000 per year

About the role

  • Manage the end-to-day logistics of lead generation campaigns, including email nurturing sequences, webinar coordination, and social media marketing
  • Act as the bridge between Marketing and Sales by ensuring the sales team is equipped with up-to-date collateral, case studies, and pitch decks that address current cyber threats
  • Support the editorial calendar by proofreading technical content, formatting blog posts in the CMS, and ensuring consistent brand voice across channels
  • Maintain CRM hygiene (list segmentation and lead scoring) and assist in compiling monthly performance reports on MQLs, engagement rates, and ROI.
  • Coordinate the tactical execution of industry trade shows and digital events, ensuring all deliverables—from booth graphics to follow-up emails—are executed on time.

Requirements

  • 1–3 years of experience in B2B marketing
  • A genuine interest in technology and cybersecurity; you aren’t afraid to learn what "Zero Trust" or "Endpoint Protection" means
  • Hands-on familiarity with marketing automation platforms and CRMs (e.g., HubSpot, Wordpress)
  • Strong writing and editing skills, with an ability to communicate clearly and professionally
  • An "execution-first" mindset: you take ownership of small details to ensure the big picture succeeds
  • Bachelor's degree in Business, Marketing, or a related field (preferred).
Benefits
  • Comprehensive health and dental insurance
  • RRSP matching
  • Remote work with flexible hours
  • Professional development opportunities
  • BYOD (Bring Your Own Device) allowance

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
lead generationemail nurturingwebinar coordinationsocial media marketingCRM hygienelist segmentationlead scoringperformance reportingwritingediting
Soft skills
communicationattention to detailownershipprofessionalismcollaboration