Knuddels

Growth Marketing

• In this role you will drive Knuddels' growth in a measurable way.
• Your primary focus is to excite, activate and retain new members: you identify and optimize the levers through which new users discover Knuddels.
• You work on onboarding flows and the first-session experience.
• You analyze the user journey on our platform and develop targeted measures to improve DAU, MAU and especially retention.
• You contribute your knowledge of user lifecycle and engagement to help shape our monetization strategy.
• You formulate growth and retention hypotheses, design A/B tests and evaluate them systematically.
• You provide subject-matter leadership for a cross-functional team and align it consistently with growth objectives.
• You apply AI tools not only for personal productivity.

Senior Product Manager, Growth & Retention