Knowledge Anywhere

Field Marketing Specialist

Knowledge Anywhere

full-time

Posted on:

Location Type: Hybrid

Location: Danville • California • United States

Visit company website

Explore more

✨ AI Apply
Apply

Salary

💰 $30 - $35 per hour

About the role

  • Working with branch managers and leadership to identify and prioritize agents who need strategic marketing and brand support
  • Consulting with agents on personal marketing strategies, through group and individual sessions, while showcasing our Core 4 (agent production, coaching, culture and helping them build personal wealth)
  • Helping real estate sales agents create a digital marketing strategy using social media (organic and paid advertising), building an impactful online profile, and promoting their online customer testimonials
  • Conducting an annual review of agents’ “digital scorecard” to measure their online presence and identify opportunities for improvement
  • Providing issue resolution and one-on-one assistance to agents as needed
  • Preparing a monthly calendar of educational and training opportunities and promoting/presenting marketing workshops in-office and online on multiple marketing related topics.
  • Supporting multiple offices in the region by attending and presenting at group and one-on-one meetings, assisting with awards and recognition initiatives, and representing offices in community outreach and company charitable events
  • Reaching out to and assisting office staff with newly affiliated real estate agents in getting onboarded and set up for success
  • Preparing personalized recruiting presentations as requested for VIP agents, and participating in the presentation with the branch manager
  • Working with the creative team to create and manage local recruiting and ad campaigns
  • Attending and participating in regional marketing meetings and/or training sessions
  • Communicating regularly with the Field Marketing Manager and local leadership on key initiatives, challenges, and regional activity
  • Submitting consistent competitive intelligence samples to the recruiting intelligence portal
  • Staying on top of quality issues, rules, industry regulations and protocols related to marketing, such as acceptable Fair Housing language; national, state and local Association of REALTORS® requirements; MLS and all Coldwell Banker identity standards

Requirements

  • 2-years’ experience in marketing, creative agency, or communications (field marketing preferred)
  • Prior real estate industry experience preferred
  • Strong understanding of Microsoft Office (Word, Outlook, PowerPoint, etc.) and ability to learn other online tools
  • Basic understanding of paid social media campaign development
  • Strong presentation, writing and public-speaking skills
  • Ability to effectively prioritize work, consistently meet deadlines and follow-up on open items to ensure a timely and acceptable closure
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
digital marketing strategypaid social media campaign developmentcompetitive intelligencemarketing workshopsissue resolutionpersonal marketing strategiesonline presence measurementeducational training preparationrecruiting presentationsad campaign management
Soft Skills
presentation skillswriting skillspublic speakingprioritizationdeadline managementfollow-upconsultingcommunicationteam collaborationproblem-solving