Knotch

Group Account Director – Strategy

Knotch

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $150,000 - $240,000 per year

Job Level

Lead

About the role

  • Act as the day-to-day client partner, building trusted relationships with executive and cross-functional stakeholders.
  • Lead discovery efforts including stakeholder interviews to define business outcomes, objectives, KPIs, and success metrics.
  • Translate client business goals into clear strategic roadmaps spanning content, marketing, and operations.
  • Oversee and contribute to delivery of consulting engagements including: Measurement and outcome planning frameworks.
  • Content vision, strategy, and architecture mapped to the customer journey.
  • Content planning across topics, formats, channels, and funnel stages.
  • Operating model and workflow design for content and marketing teams.
  • Ensure strategies include test plans, and phased rollouts driven by insights.
  • Guide teams in auditing existing content, mapping it to the audience journey, and identifying gaps, optimization, and repurposing opportunities.
  • Direct responsibility and ownership of client delivery for integrated marketing assignments where Knotch is responsible for execution against strategy.
  • Oversee and direct the creative team who develop and deliver content including: Optimization and atomization of content for audiences, channels, and funnel stages.
  • Creation of new content such as thought leadership, SEO-driven content, nurture flows, and multi-channel programs.
  • Ensure execution aligns tightly with strategies, performance goals, and audience needs.
  • Lead collaboration across internal teams and client partners (e.g., creative studios, editorial teams, marketing operations).
  • Review performance monitoring and reporting across specific accounts.
  • Ensure teams deliver journey-based insights and recommendations, not just metrics.
  • Guide continuous optimization cycles, using performance data to refine strategy, execution, and roadmaps over time.
  • Partner with analytics teams to connect content and marketing performance to downstream business impact where possible.
  • Own financial performance across accounts, including forecasting, scope management, and margin health.
  • Identify opportunities for account growth through expanded engagements and deeper partnerships.
  • Support proposal development, SOWs, and pricing in collaboration with senior leadership.

Requirements

  • 10+ years of agency experience in account and strategy roles within a digital and/or content arena for enterprise clients, of annual value of $2MM+ in revenue
  • Led complex engagements that span strategy, operations, and execution.
  • Expertise in content strategy, operations, and integrated marketing delivery.
  • Strong understanding of measurement frameworks, performance optimization, and learning agendas.
  • Experience partnering with client stakeholders at all levels.
  • Early adopter and use of AI tools
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
content strategymeasurement frameworksperformance optimizationSEO-driven contentnurture flowsmulti-channel programsaccount growthfinancial performance managementscope managementKPI development
Soft Skills
relationship buildingstakeholder managementcollaborationleadershipcommunicationstrategic thinkingauditingoptimizationinsight generationproposal development