Knotch

Product Designer

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Senior Product Designer

Business Analyst

• Analyze complex data from web analytics, journey analytics, and survey platforms to uncover meaningful patterns and insights.
• Translate data into stories that connect technical findings to client business goals in language stakeholders understand.
• Develop test-and-learn plans based on insights to help clients optimize their content and marketing strategies.
• Collaborate with Customer Success Managers to tailor reports, insights, and recommendations to each client team's objectives and context.
• Support client meetings as needed to help Customer Success Managers communicate findings and answer technical questions.
• Ensure data quality and rigor by maintaining high standards for data cleanliness, accuracy, and statistical validity.
• Challenge assumptions by questioning data anomalies and digging deeper to uncover the "why" behind the numbers.
• Visualize insights through compelling dashboards, reports, and presentations that make complex data accessible.

Insights Analyst

Account Executive

• Act as the day-to-day client partner, building trusted relationships with executive and cross-functional stakeholders.
• Lead discovery efforts including stakeholder interviews to define business outcomes, objectives, KPIs, and success metrics.
• Translate client business goals into clear strategic roadmaps spanning content, marketing, and operations.
• Oversee and contribute to delivery of consulting engagements including: Measurement and outcome planning frameworks.
• Content vision, strategy, and architecture mapped to the customer journey.
• Content planning across topics, formats, channels, and funnel stages.
• Operating model and workflow design for content and marketing teams.
• Ensure strategies include test plans, and phased rollouts driven by insights.
• Guide teams in auditing existing content, mapping it to the audience journey, and identifying gaps, optimization, and repurposing opportunities.
• Direct responsibility and ownership of client delivery for integrated marketing assignments where Knotch is responsible for execution against strategy.
• Oversee and direct the creative team who develop and deliver content including: Optimization and atomization of content for audiences, channels, and funnel stages.
• Creation of new content such as thought leadership, SEO-driven content, nurture flows, and multi-channel programs.
• Ensure execution aligns tightly with strategies, performance goals, and audience needs.
• Lead collaboration across internal teams and client partners (e.g., creative studios, editorial teams, marketing operations).
• Review performance monitoring and reporting across specific accounts.
• Ensure teams deliver journey-based insights and recommendations, not just metrics.
• Guide continuous optimization cycles, using performance data to refine strategy, execution, and roadmaps over time.
• Partner with analytics teams to connect content and marketing performance to downstream business impact where possible.
• Own financial performance across accounts, including forecasting, scope management, and margin health.
• Identify opportunities for account growth through expanded engagements and deeper partnerships.
• Support proposal development, SOWs, and pricing in collaboration with senior leadership.

Group Account Director – Strategy

Product Marketing

• Own product positioning and messaging: articulate the unique value of Knotch’s platform to enterprise CMOs and their teams.
• Lead go-to-market strategy for new features, releases, and partnerships, from planning through post-launch impact measurement.
• Develop sales enablement materials - presentations, one-pagers, outbound POVs, and competitive intelligence.
• Collaborate with Product and Sales to define target personas, market needs, and differentiated stories that win deals.
• Build strong relationships with customers to properly understand the voice of the customer.
• Partner with external agencies and contractors to develop content, creative, and campaign assets that amplify Knotch’s message.
• Support event strategy by crafting narratives, materials, and follow-up content that turn in-person experiences into pipeline opportunities.
• Gather and analyze customer and market insights to inform messaging, product strategy, and roadmap priorities.
• Work cross-functionally to ensure consistency across all touchpoints — web, sales, events, and PR.

Senior Product Designer

Insights Analyst

Group Account Director – Strategy

Product Marketing Manager