Knit

Product Marketing

• Lead the strategy, positioning, and execution of product marketing initiatives to drive adoption, revenue growth, and category leadership
• Own full scope of Product Marketing: messaging frameworks, launch execution, enablement, and cross-functional processes
• Serve as the voice of the market connecting customer insights, product development, and commercial goals
• Build scalable workflows and processes and lay groundwork to grow a Product Marketing team over time
• Partner with Sales and Customer Success to develop enablement programs, tools, and materials that increase win rates and drive adoption
• Lead competitive analysis, customer research, and market trends to shape product and GTM strategies
• Orchestrate collaboration between Marketing, Product, Sales, and CS to ensure shared priorities and consistent execution
• Translate Knit’s category vision into product-level proof points and partner with Head of Marketing on thought leadership
• Present product marketing metrics to Head of Marketing and executive leadership
• Balance hands-on execution (crafting materials) with building processes for scale
• Report to Head of Marketing; Director-level ownership of Product Marketing function
• Expected to travel occasionally for industry conferences and Knit in-person team meetings

Director of Product Marketing