Kixie

Product Marketing

• Own Kixie’s core messaging across calling, SMS, speed-to-lead, and AI-assisted workflows.
• Translate telephony, deliverability, compliance, and workflow complexity into clear buyer value.
• Build competitive narratives that win in crowded GTM software categories.
• Lead launches end-to-end: internal enablement, external messaging, and lifecycle activation.
• Ensure launches drive real adoption, not just announcements.
• Partner closely with Product to influence roadmap framing and packaging.
• Build pitch decks, demo narratives, battlecards, one-pagers, and objection handling.
• Sit in on sales calls and fix what’s breaking deals.
• Be prescriptive about what sales should say and what they should stop saying.
• Turn win/loss data, customer interviews, and usage signals into sharper positioning.
• Pressure-test roadmap decisions from a GTM and revenue lens.
• Keep Product, Sales, and Marketing aligned on buyer reality.

Product Marketing Manager