Kixie

Product Marketing

• Define and evolve Kixie’s narrative
• Translate product capabilities into clear, measurable business outcomes
• Own GTM for:
• Feature launches
• AI capabilities
• Packaging updates
• Build playbooks that Sales and CS actually use
• Own onboarding → activation → adoption → expansion
• Build multi-channel lifecycle systems (email, SMS, in-app, outbound assist)
• Partner with Sales and CS to drive:
• Feature adoption
• Expansion revenue
• Improve:
• Activation rate
• Time-to-value
• Net revenue retention
• Own the website as a conversion engine
• Continuously test:
• Messaging
• Structure
• Offers
• Demo flows
• Improve:
• Demo conversion rates
• Trial activation
• Inbound → outbound assist flows
• Use AI to:
• Generate and test messaging at scale
• Analyze conversation + CRM data for insights
• Build lightweight workflows and agents
• Run a continuous experimentation loop:
• Hypothesis → test → learn → deploy
• Increase experiment velocity across funnel stages
• Own VOC system across:
• Calls
• CRM data
• Customer interviews
• Translate insights into:
• Messaging improvements
• GTM changes
• Product feedback
• Work directly with Product on revenue-impacting decisions

Senior Growth & Product Marketing Manager