Senior Growth & Product Marketing Manager

Kixie

Senior Growth & Product Marketing Manager at Kixie driving revenue through product marketing, growth, and lifecycle initiatives. Collaborating with teams to enhance conversion and expansion strategies.

Posted 4/16/2026full-timeSanta Monica • California • 🇺🇸 United StatesSeniorWebsite

About the role

Key responsibilities & impact

Define and evolve Kixie’s narrative
Translate product capabilities into clear, measurable business outcomes
Own GTM for:
Feature launches
AI capabilities
Packaging updates
Build playbooks that Sales and CS actually use
Own onboarding → activation → adoption → expansion
Build multi-channel lifecycle systems (email, SMS, in-app, outbound assist)
Partner with Sales and CS to drive:
Feature adoption
Expansion revenue
Improve:
Activation rate
Time-to-value
Net revenue retention
Own the website as a conversion engine
Continuously test:
Messaging
Structure
Offers
Demo flows
Improve:
Demo conversion rates
Trial activation
Inbound → outbound assist flows
Use AI to:
Generate and test messaging at scale
Analyze conversation + CRM data for insights
Build lightweight workflows and agents
Run a continuous experimentation loop:
Hypothesis → test → learn → deploy
Increase experiment velocity across funnel stages
Own VOC system across:
Calls
CRM data
Customer interviews
Translate insights into:
Messaging improvements
GTM changes
Product feedback
Work directly with Product on revenue-impacting decisions

Requirements

What you’ll need

5–8 years in B2B SaaS across product marketing, growth, or lifecycle
Proven impact on:
Activation
Conversion
Expansion (not just lead generation)
Strong product intuition — understands how features drive behavior
Highly data-driven — measures outcomes, not activity
Hands-on operator — ships, tests, iterates quickly
AI-native — actively uses AI to increase output and insight velocity

Benefits

Comp & perks

Health insurance
Retirement plans
Paid time off
Flexible work arrangements
Professional development

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

B2B SaaSproduct marketinggrowthlifecycle managementactivationconversionexpansiondata analysisAI capabilitiescontinuous experimentation

Soft Skills

product intuitiondata-drivenhands-on operatorcommunicationcollaboration