Kixie

Senior Growth & Product Marketing Manager

Kixie

full-time

Posted on:

Location Type: Hybrid

Location: Santa Monica • California • United States

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Job Level

Senior

About the role

  • Define and evolve Kixie’s narrative
  • Translate product capabilities into clear, measurable business outcomes
  • Own GTM for:
  • Feature launches
  • AI capabilities
  • Packaging updates
  • Build playbooks that Sales and CS actually use
  • Own onboarding → activation → adoption → expansion
  • Build multi-channel lifecycle systems (email, SMS, in-app, outbound assist)
  • Partner with Sales and CS to drive:
  • Feature adoption
  • Expansion revenue
  • Improve:
  • Activation rate
  • Time-to-value
  • Net revenue retention
  • Own the website as a conversion engine
  • Continuously test:
  • Messaging
  • Structure
  • Offers
  • Demo flows
  • Improve:
  • Demo conversion rates
  • Trial activation
  • Inbound → outbound assist flows
  • Use AI to:
  • Generate and test messaging at scale
  • Analyze conversation + CRM data for insights
  • Build lightweight workflows and agents
  • Run a continuous experimentation loop:
  • Hypothesis → test → learn → deploy
  • Increase experiment velocity across funnel stages
  • Own VOC system across:
  • Calls
  • CRM data
  • Customer interviews
  • Translate insights into:
  • Messaging improvements
  • GTM changes
  • Product feedback
  • Work directly with Product on revenue-impacting decisions

Requirements

  • 5–8 years in B2B SaaS across product marketing, growth, or lifecycle
  • Proven impact on:
  • Activation
  • Conversion
  • Expansion (not just lead generation)
  • Strong product intuition — understands how features drive behavior
  • Highly data-driven — measures outcomes, not activity
  • Hands-on operator — ships, tests, iterates quickly
  • AI-native — actively uses AI to increase output and insight velocity
Benefits
  • Health insurance
  • Retirement plans
  • Paid time off
  • Flexible work arrangements
  • Professional development
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
B2B SaaSproduct marketinggrowthlifecycle managementactivationconversionexpansiondata analysisAI capabilitiescontinuous experimentation
Soft Skills
product intuitiondata-drivenhands-on operatorcommunicationcollaboration