Kit

Content Marketing Manager – Social Media, Lead Gen

Kit

full-time

Posted on:

Location Type: Remote

Location: Remote • Illinois, New York • 🇺🇸 United States

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Salary

💰 $125,000 per year

Job Level

Senior

About the role

  • Dive into Kit's current social presence across all platforms and conduct a competitive analysis of creator economy brands.
  • Complete a comprehensive social media audit and develop platform-specific content strategies.
  • Shadow customer interviews to understand creator pain points and language.
  • Present your 90-day social content calendar with clear growth and lead generation KPIs to the marketing team.
  • Establish Kit as a trusted voice in the creator economy through consistent, valuable social content.
  • Achieve measurable growth in followers and engagement across primary platforms.
  • Implement social lead generation strategies that contribute to qualified pipeline.
  • Launch at least one viral-worthy campaign that significantly expands our reach.
  • Instrumental in making Kit the go-to social media presence creators turn to for marketing education and inspiration.

Requirements

  • 4+ years social media marketing with proven growth results and business impact
  • B2B SaaS social media experience with understanding of longer sales cycles and lead nurturing
  • Experience with both organic and paid social strategies that drive qualified leads, not just awareness
  • Proven track record of scaling social accounts with clear before/after metrics and attribution to business outcomes
  • Platform-native content creation across LinkedIn, Instagram, TikTok, and Twitter/X with proven engagement and conversion results
  • Social media lead generation - converting social engagement into qualified prospects and pipeline
  • Visual content creation (graphics, short-form video) that drives action, not just views
  • Social media analytics and performance optimization with focus on business impact metrics
  • Community building and audience engagement strategies that nurture prospects through the funnel
  • Project management and content planning with ability to execute consistent, high-quality content at scale
Benefits
  • Profit Sharing
  • Kit equity
  • 401k with a 5% match
  • We cover up to $1,950 per month toward medical premiums, with dental and vision premiums fully covered. We offer Health Insurance plans through Aetna.
  • $4,000 equipment allowance for your first two years, $3,000 budget every following two years
  • Individual learning + development budget ($3,500/year)
  • Gender affirming benefits
  • Childcare benefit up to $3,000 annually
  • Twenty (20) days of paid time off during each year of employment
  • Paid paid vacation: An after-tax bonus of $1,000 for taking five consecutive days of vacation where you’re fully unplugged from work
  • Ten (10) paid holidays a year
  • Two weeks of paid sick time each year, including mental health + well being days
  • Twelve (12) weeks paid parental leave and flexible scheduling in your child’s first year
  • Up to six weeks of paid bereavement leave, medical leave, and disaster after six months of employment, two weeks of each paid leave in your first six months
  • Winter Break Closure: Kit closes for a week at the end of December, giving everyone a collective break to enjoy the holiday season. Essential support services remain available, with teams coordinating to ensure coverage during this period
  • Four-week, paid sabbatical after five years with the team
  • Fantastic in-person or virtual retreats with the team twice a year

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
social media marketingB2B SaaSorganic social strategiespaid social strategiescontent creationsocial media analyticsperformance optimizationvisual content creationcommunity buildingproject management
Soft skills
communicationstrategic thinkingcreativitycollaborationaudience engagementleadershipanalytical thinkingadaptabilityproblem-solvingtime management
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