Social Media Manager – Crypto Experience
The Boutique COO
Paid Social Media Manager
JiffyShirts.com
full-time
Posted on:
Location Type: Remote
Location: Remote • California • 🇺🇸 United States
Visit company websiteJob Level
Mid-LevelSenior
About the role
- Own paid social growth across Meta (Facebook/Instagram), Pinterest, TikTok, and emerging platforms.
- Manage day-to-day paid social operations, working closely with a supporting agency while steering creative and performance strategy in-house.
- Focus on testing and measuring creative effectiveness, delivering creative needs to the marketing and design teams, and ensuring paid social campaigns are optimized against attribution insights.
- Lead the paid social strategy and execution across Meta, Instagram, TikTok, Pinterest, and other emerging social platforms.
- Develop and oversee testing frameworks to measure creative effectiveness, ad formats, and messaging impact.
- Collaborate with creative and marketing teams to deliver ad creative assets based on testing insights and platform needs.
- Optimize paid social campaigns based on multi-touch attribution models to ensure budget efficiency and scalable growth.
- Continuously test and refine audience targeting, placements, bidding strategies, and funnel optimizations.
- Partner with merchandising to ensure focus on priority brands, products, and seasonal campaigns.
- Provide regular reporting on performance, insights, and opportunities for optimization.
- Stay ahead of evolving paid social trends, platform algorithms, and new ad formats.
- Recommend strategies to expand reach and performance on emerging paid social channels.
Requirements
- Bachelor's degree in Marketing, Digital Marketing Advertising or similar or equivalent years of experience.
- 5+ years of experience managing paid social campaigns for a consumer eCommerce business.
- Strong hands-on experience with Meta Ads Manager, Pinterest Ads, TikTok Ads Manager, and other major paid social platforms.
- Proven ability to manage and collaborate with external agencies.
- Deep understanding of creative testing frameworks and how creative impacts paid social performance.
- Experience using attribution tools and data to inform optimization decisions.
- Strong analytical skills; ability to interpret data, identify trends, and make data-driven decisions.
- Excellent project management skills and ability to align multiple stakeholders (agency, creative, merchandising, marketing).
- Self-starter who can balance strategic thinking with hands-on execution.
- Expertise in complex/ matrixed product catalog, ideally an ecommerce physical goods background.
- Willing to work EST hours
Benefits
- Competitive salary, equity opportunities, and performance-based bonuses.
- Full medical, dental, and vision coverage, with a portion of premiums paid by Jiffy.
- 401(k)
- Annual wellness benefits to help you stay healthy and balanced.
- Choice of MacBook or PC laptop, plus equipment for your home office setup.
- Annual credit of $200 to use on our website plus more team merch drops than you will know what to do with!
- Annual stipend to support your learning and career growth.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
paid social growthcreative testing frameworksmulti-touch attribution modelsaudience targetingbidding strategiesfunnel optimizationsdata-driven decisionsproject management
Soft skills
collaborationanalytical skillsstrategic thinkingself-startercommunication
Certifications
Bachelor's degree in MarketingBachelor's degree in Digital MarketingBachelor's degree in Advertising
