KIRCHNER Kommunikation und Marketing GmbH

Social Media Manager

• You create brand-consistent, platform-appropriate and scalable social content.
• Current focus is on strong static assets & template systems.
• Static social design: posts, carousels, stories, key visuals, ad visuals, banners, thumbnails.
• Template & system design: development of social design systems (brand identity logic, layout grids, typography, color & icon systems).
• Adaptations & variants: formats, languages, platform specs; variants for testing.
• Design support in the editorial process: visualizing concepts/ideas, quick sketches, clean handovers.
• Quality & brand fit: brand consistency, mobile-first readability, export standards and clean file structure.
• Collaboration: close coordination with Social Media Management / Content / Editorial teams.

Social Media Designer – Graphic Designer

• Strategy & Planning: Editorial calendars and content roadmaps for Instagram, Pinterest, TikTok, LinkedIn
• Content Creation: Short videos/Reels, Stories, Posts, simple graphics; copywriting/captions
• Community & Listening: Moderation, guidelines, social listening, first-response routines
• Paid Social Basics: Operational setup of small campaigns in Meta Business/Ads Manager, A/B tests, basic reporting/analysis
• Production & Coordination: In-house production and coordination of external partners (video, photo, translation); quality assurance and approvals including image/music/usage rights
• Influencer/Creator: Sourcing, briefing, content approval and performance measurement
• Reporting & Optimization: Monthly reports with KPIs (reach, engagement rate, clicks/leads), learnings and clear action items
• Collaboration: Close coordination with design, performance and consulting teams; visualizing concepts for clients

Social Media Designer – Graphic Designer

Social Media Manager, Content Creator