Demand Generation Specialist – Marketing Operations Focus
Kinsta
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇬🇧 United Kingdom
Visit company websiteJob Level
Mid-LevelSenior
About the role
- Build and optimize intent programs:
- Identify and test new buying signals that help trigger timely, relevant sales conversations.
- Work with RevOps and Sales to put these signals into action and increase conversion rates to generate more sales-qualified leads.
- Review how qualified leads move through the funnel and partner with RevOps and Sales to identify ways to improve conversion and pipeline outcomes.
- Document and share learnings from intent signal tests to help improve targeting, messaging and sales processes.
- Launch scalable email programs:
- Develop and launch new email programs that drive sales conversations and pipeline opportunities.
- Ensure the marketing database stays accurate and usable by managing contacts, monitoring data quality, and keeping target lists clean for effective targeting.
- Find opportunities within the database by experimenting with segmentation and using available content to deliver value to targeted segments.
- Share learnings from email program results with the Sales and Content teams to improve messaging, targeting and content quality.
- Support event campaign operations:
- Plan and coordinate pre-, during-, and post-event campaigns in close collaboration with the Events and Sales teams.
- Support the integration of product and content campaigns into the overall event roadmap.
- Build simple, repeatable processes that make event campaigns more automated and impactful.
- Test and explore new channels;
- Test and pilot new marketing channels that could drive qualified leads and revenue.
- Experiment with tools and automations that make campaign operations more efficient and scalable.
- Track and share learnings from tests to identify what works, what doesn’t, and how to improve future campaigns.
- Contribute to Kinsta’s culture and values:
- Act with kindness, respect, and professionalism in every interaction.
- Put customers first, ensuring fairness and empathy in all decisions.
- Take ownership of your work and aim for high-quality results.
- Collaborate openly and value the expertise of your teammates.
- Think long-term and look for ways to improve how we work.
Requirements
- 3+ years of experience in demand generation, growth marketing, or marketing operations, with a focus on driving B2B pipeline.
- Strong HubSpot expertise, including experience in email marketing, list management, workflows, and integrations.
- Good to have: Hands-on experience supporting sales-driven event campaigns end-to-end using HubSpot.
- Proven ability to collaborate closely with Sales and RevOps, with a solid understanding of B2B sales processes.
- Experience working with intent data and familiarity with data enrichment tools like Clay or similar GTM engineering platforms.
- Strong understanding of data hygiene and segmentation, with practical skills in Excel or Google Sheets (pivot tables, VLOOKUPs, and similar functions).
- Detail-oriented and proactive approach to managing multiple projects from strategy to execution.
Benefits
- Annual remote expense budget.
- Flexible PTO.
- Paid parental leave.
- Annual professional development budget: available after one year with Kinsta.
- Sabbatical: available after three years with Kinsta (and every three years thereafter).
- Location-specific healthcare benefits (including vision and dental) for employees hired in the USA, UK, and Hungary.
- Pension plan for employees hired in the UK, and 401k contributions for employees hired in the USA
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
demand generationgrowth marketingmarketing operationsemail marketinglist managementworkflowsdata hygienesegmentationExcelGoogle Sheets
Soft skills
collaborationdetail-orientedproactiveownershipkindnessrespectprofessionalismcustomer focusempathylong-term thinking