Kindred

Director, New Products GTM

Kindred

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $200,000 - $250,000 per year

Job Level

Lead

About the role

  • Set Circles GTM Strategy: Define the thesis and GTM approach — positioning, target segments, channel strategy, lifecycle/nurture, launch milestones — for our first 5-10 circles in Year 1 .
  • Lead launch + execution excellence: Drive the integrated launch plan with Product, Marketing, and Ops; be accountable for adoption and business impact from launch through scale, with clear goals and KPIs (activation, conversion lift, repeat hosting/travel, advocacy).
  • Ship hands-on early: Create the initial assets and programs yourself where needed—messaging, launch plans, channel experiments, partner/affiliate motions, nurture flows—until the playbook is proven.
  • Identify and unlock the highest-leverage growth channels: Test, prioritize, and scale the channels that drive Circles adoption and engagement, in close partnership with Marketing and Product.
  • Integrate community levers throughout the funnel: Design and implement community-led programs that improve activation, conversion, retention, and advocacy. Partner with Product to embed community touchpoints in the product experience (e.g., onboarding, engagement loops, referrals).
  • Build a member insights engine: Stay close to members via interviews, events, and community channels; synthesize patterns and translate them into clear recommendations for Product and Marketing.
  • Build and lead the team over time: Define the org needs and hire/lead the team required to scale Circles (and future verticals) once the motion is validated.

Requirements

  • 10+ years experience in a GTM / growth / community strategy role, ideally in consumer marketplace, membership, or network-based products.
  • Proven track record building and scaling a new growth motion (not just optimizing an existing one), including playbook creation and cross-functional execution—ideally with meaningful exposure to community-led or member-driven growth loops (e.g., ambassadors, referrals, events, partnerships, creator/community programs).
  • Strong community-first instincts: you understand how to create trust, belonging, and participation—and how to convert community energy into measurable growth.
  • Excellent strategic + operational chops: you can set a narrative, build a plan, and run a tight cadence that ships consistently.
  • High cross-functional influence: you’ve led through alignment across Product, Marketing, Ops, and Data without direct authority.
  • Comfort with measurement and experimentation: you can define success metrics, interpret data, and make clear tradeoffs.
  • Deep member empathy and willingness to stay close to the ground—talking to members regularly and using insights to drive action.
  • Strong writing and communication skills: you can turn messy inputs into clear positioning, crisp briefs, and aligned execution.
  • Excellence in project managing complex initiatives, including setting clear swim lanes for a cross-functional working team, busting through blockers, setting clear deadlines, and holding the team accountable for results.
  • Hustle & ownership. You don’t make excuses, you find a way.
Benefits
  • Competitive cash compensation and equity
  • Comprehensive health benefits
  • Flexible time off, plus 12 paid holidays per year
  • 21 credits per year to stay in Kindred homes
  • $4,000 annual travel stipend to help offset travel-related costs
  • Remote-first and remote-flexible work environment, with opportunities to work from anywhere and gather in person, including at Kindred HQ in San Francisco
  • Regular team and company offsites to connect, collaborate, and build together
  • A vibrant, inclusive, and highly skilled team that ferociously protects team chemistry
  • A culture of high standards, feedback, and continual growth
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
GTM strategygrowth strategycommunity strategyplaybook creationcross-functional executionsuccess metricsdata interpretationproject managementchannel strategycommunity-led growth
Soft Skills
strategic thinkingoperational excellencecross-functional influencemember empathywriting skillscommunication skillsteam leadershipproblem-solvingadaptabilityownership