
Influencer and Affiliate Specialist
Kindred Bravely
full-time
Posted on:
Location Type: Remote
Location: California • United States
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Salary
💰 $60,000 - $70,000 per year
About the role
- Own creator sourcing, vetting, and relationship management across Instagram, TikTok, and other relevant platforms.
- Manage end-to-end gifting and seeding logistics, from product selection and shipping to follow-up and content tracking.
- Lead execution of paid influencer campaigns, including briefing, timeline management, and content review.
- Activate creators around key product launches, promotions, and seasonal moments to drive UGC and brand awareness.
- Own whitelisting execution in coordination with the paid media team.
- Support execution of pop-in retail activations, brand partnership events, and creator events, including logistics, on-site coordination, and post-event reporting.
- Stay current on creator trends, platform changes, and emerging voices in the maternity, parenting, and lifestyle space.
- Own daily operations of the affiliate program on Awin, including partner communication, link management, and promotional updates.
- Recruit and onboard new affiliate partners aligned with brand values and target audience.
- Monitor affiliate performance, identify attribution discrepancies, and escalate platform issues as needed.
- Analyze performance data across influencer and affiliate channels and deliver regular reporting with clear, actionable takeaways.
- Track key metrics including engagement rate, EMV, affiliate revenue, conversion rate, and new customer acquisition.
- Build and maintain dashboards or tracking documents to support ongoing program optimization.
- Use performance data to make recommendations on creator mix, commission structure, and campaign timing.
Requirements
- 2–4 years of experience in influencer marketing, creator partnerships, or affiliate marketing ideally in DTC, lifestyle, or apparel.
- Demonstrated ability to analyze performance data and translate it into actionable recommendations.
- Hands-on experience with influencer platforms (e.g., ShopMy, GRIN, AspireIQ) and/or affiliate networks (ShareASale, Awin, Impact), including reporting and attribution features.
- Exceptional organizational skills with strong written communication and partner-facing correspondence.
- Self-starter who executes independently and escalates proactively.
- Passion for the maternity, parenting, or women’s lifestyle category is a plus.
Benefits
- Employer-sponsored Medical, Dental, Vision as well as voluntary benefits including life insurance, Critical Illness Insurance, and Healthcare and Dependent Care FSAs.
- 4% Retirement matching after 6 months of employment.
- Paid parental leave program after 1 year.
- Monthly “Random Act of Generosity.”
- 40% off product discounts on the Kindred Bravely website and 15% off for friends and family!
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
influencer marketingcreator partnershipsaffiliate marketingdata analysisperformance reportingcampaign executioncontent trackinglogistics managementmetrics trackingprogram optimization
Soft Skills
organizational skillswritten communicationpartner-facing correspondenceself-starterproactive escalation