Kinatico

Digital Marketing

• Design and execute full-funnel digital marketing strategies to drive lead generation and revenue growth
• Launch and optimise multi-channel campaigns across SEO, SEM, social, email, and paid media
• Lead the development, in collaboration with the CXO and external agencies, of our new website and website strategy
• Develop and execute automated lifecycle marketing strategies aligned to best practice and using data-driven decision making – ownership of customer marketing data management frameworks and standards
• Own performance metrics like CAC, LTV, pipeline velocity, and conversion rates
• Continuously test, learn, and refine assets, messaging, and user journeys
• Be a champion of our brand across all digital touchpoints
• Collaborate with sales, product, and external agencies to align and amplify impact
• Explore emerging tools and tactics to stay ahead of the curve
• Oversee and optimise our website CMS, SEO infrastructure, and technical performance

Digital Marketing Manager

Account Executive

• Engage and convert warm inbound leads through digital channels — email, chat, social, and webinars
• Interrogate the data to work out where the blockers are
• Run discovery calls and product demonstrations that feel like genuine conversations, not sales presentations
• Own the full sales cycle from first contact to paid conversion, with a target ramp to full quota within 90 days
• Grow revenue from existing customers through upsell and cross-sell across Kinatico Compliance and Kinatico CVCheck
• Maintain accurate, up-to-date pipeline hygiene in your CRM so you always know what is moving and what needs attention
• Qualify out quickly and decisively to stay focused on accounts with genuine fit and intent
• Use AI tools to surface insights from customer interactions and continuously sharpen your approach
• Work closely with the Customer Experience team to ensure a seamless handover and a customer journey that generates positive NPS
• Partner with Marketing & Product to share what you are seeing in market — what customers are buying, why, and what is resonating
• Feed customer requirements, objections, and emerging needs into the Product roadmap

Digital Marketing Manager

Digital Account Executive