Content Marketing Manager

• Lead development of digital engagement strategy and implement best-in-class channel strategy to expand target audience reach and build the company’s reputation.
• Use insights and data to drive decision-making and improve effectiveness of external digital communication programs including social listening, social media interaction and engagement analytics
• Serve as an expert and strategic partner to other functions within GCA
• Design a content distribution model to amplify best-in-class multimedia storytelling utilizing video, .com, owned social media channels, paid social
• Manage the planning, development, design, creation, production, distribution and measurement of content across all company digital and social channels (owned and paid).
• Ensure timely publication of diverse social content, optimizing across social media channels.
• Maintains knowledge on current and emerging communications trends and digital technologies, identify opportunities and assesses the impact, build relationships with external partners like LinkedIn
• Supervise writers and editors to ensure all content is on-brand, consistent in style and optimized for search and all distribution channels; ensure writers and editors are working to best practices in grammar, messaging, writing and style.
• Review and proofread major digital content, social media content, advertisements, and website copy
• Maintain ownership of the quality and consistency of web standards, content, and structure for the corporate brand, leveraging the company brand and style guidelines for all website communications

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