Director, Digital Strategy – Content Engine

Kimberly-Clark

full-time

Posted on: 10/3/2025

Location Type: Hybrid

Location: Chicago • Illinois, Texas • 🇺🇸 United States

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Salary

💰 $181,220 - $234,260 per year

Job Level

Lead

About the role

Lead development of digital engagement strategy and implement best-in-class channel strategy to expand target audience reach and build the company’s reputation.
Use insights and data to drive decision-making and improve effectiveness of external digital communication programs including social listening, social media interaction and engagement analytics
Serve as an expert and strategic partner to other functions within GCA
Design a content distribution model to amplify best-in-class multimedia storytelling utilizing video, .com, owned social media channels, paid social
Manage the planning, development, design, creation, production, distribution and measurement of content across all company digital and social channels (owned and paid).
Ensure timely publication of diverse social content, optimizing across social media channels.
Maintains knowledge on current and emerging communications trends and digital technologies, identify opportunities and assesses the impact, build relationships with external partners like LinkedIn
Supervise writers and editors to ensure all content is on-brand, consistent in style and optimized for search and all distribution channels; ensure writers and editors are working to best practices in grammar, messaging, writing and style.
Review and proofread major digital content, social media content, advertisements, and website copy
Maintain ownership of the quality and consistency of web standards, content, and structure for the corporate brand, leveraging the company brand and style guidelines for all website communications.

Requirements

Bachelor's degree required; Advanced degree preferred;
10+ years of experience as a respected leader in multi-channel content creation.
Proven track record in leading digital strategy at a large global organization is required.
Digitally savvy and experienced, with a required and demonstrated comfort level working with data, metrics and emerging technologies.
Possess expert presentation and communication skills and communicate complex technical concepts to a non-technical audience.
Deep familiarity with a range of online campaigning tools, tactics and strategies.
Familiarity with AP style/editorial best practices; excellent editing, grammar and copyediting skills.
Strong writing skills
Previous experience leading a team, specifically related to process, project management, or production.
Superior oral and written communication skills; ability to liaise with a wide variety of internal and external stakeholders;
Experience working in a global function and a matrix environment.

Benefits

Great support for good health with medical, dental, and vision coverage options with no waiting periods or pre-existing condition restrictions.
Access to an on-site fitness center, occupational health nurse, and allowances for high-quality safety equipment.
Flexible Savings and spending accounts to maximize health care options and stretch dollars when caring for yourself or dependents.
Diverse income protection insurance options to protect yourself and your family in case of illness, injury, or other unexpected events.
Additional programs and support to continue your education, adopt a child, relocate, or even find temporary childcare.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills

digital engagement strategycontent creationsocial media analyticsmultimedia storytellingcontent distribution modelsearch optimizationeditingcopyeditingproject managementdata analysis

Soft skills

leadershipcommunicationpresentation skillsrelationship buildingteam managementwriting skillsorganizational skillscollaborationstrategic thinkingproblem-solving