Kimberly-Clark

Senior Digital Experiences Manager

Kimberly-Clark

full-time

Posted on:

Location Type: Remote

Location: Illinois • United States

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Salary

💰 $140,320 - $173,360 per year

Job Level

Senior

About the role

  • Create and embed an enterprise KCNA cross-product connections strategy to provide world class consumer experiences within and across K-C owned consumer digital products.
  • Lead the development of customer journey mapping and product roadmap development to deliver exceptional digital experiences across brand websites, mobile apps, etc.
  • Drive communication and collaboration between brand teams and cross-functional partners including DTS, legal, medical affairs, etc.
  • Drive alignment between existing brand experience journey maps and cross-brand consumer journeys to enable prioritization of ‘moments that matter’ in partnership with our Insights & Analytics team.
  • Define distinctly meaningful & ownable consumer experiences in those moments, with inputs from brand teams & agency partners.
  • Lead KCNA digital products (including brand.com and the Pull Ups Potty Training app) strategy – defining the role of different products in delivering the prioritized consumers experiences & identifying the content, technology & measurement requirements.
  • Enable delivery of content and experiences, balancing local market needs with Enterprise Technology Strategy.
  • Drive compliance with appropriate privacy regulations.
  • Manage an active product backlog, that is prioritized based on robust criteria.
  • Socialize the backlog & business value to secure endorsement from Senior Leaders.
  • Develop framework to measure the business impact of digital products & drive adoption of the same within business.
  • Operationalize tracking against the same with support from Insights & Analytics team.
  • Lead brand website strategy & execution.
  • Drive ongoing optimization based on CX audits & tracking appropriate performance indicators.
  • Provide regular reporting to key stakeholders on performance of brand digital experiences and collaborate with reporting & analytics partners to define impact to the overall business of digital activities.
  • Collaborate with Insights & Analytics team, IT and Agency Partners to ensure right technology infrastructure is in place to drive personalization, measurement & retargeting.
  • Influence cross-functional partners to ensure right measurement ecosystem for active performance management & tracking of site / app experience.
  • Partner with Media Data & Audience Strategy leader to ensure the products are optimized to drive seamless 1PD acquisition.
  • Partner with CRM leads to ensure right integration of digital products in orchestrated consumer journeys.

Requirements

  • Bachelor’s degree
  • 7+ years of relevant digital strategy, consumer experience, or product management in consumer goods, with a track record of enhancing brand results.
  • Experience in developing and implementing cross-channel strategies and optimizing digital products.
  • Well-developed strategic thinking and problem-solving skills; ability to analyze consumer journeys, align brand experiences, and prioritize key moments.
  • Strong curiosity to understand the drivers of business performance and guide capability delivery and adoption to maximize value.
  • Proficiency in data analysis and the ability to derive insights from analytics tools and metrics.
  • Experience in measuring the business impact of digital products and driving performance management.
  • Ability to successfully drive cross functional partnerships in a highly matrixed environment.
  • Performance-driven with a bias for action; champions a test and learn mindset to drive better results in an agile way.
  • Effective organizational skills being able to manage multiple initiatives at once.
  • Demonstrated positive energy and ability to lead with empathy.
  • Experience in developing and implementing cross-channel strategies and optimizing digital products.
  • Experience with digital marketing trends, and best practices.
  • Understanding privacy regulations and compliance requirements in digital marketing.
  • Passionate about and demonstrated experience upskilling and coaching others.
  • Skilled working within agile principles of scrum, sprints, MVP mindset and progress over perfection.
Benefits
  • Great support for good health with medical, dental, and vision coverage options with no waiting periods or pre-existing condition restrictions.
  • Access to an on-site fitness center, occupational health nurse, and allowances for high-quality safety equipment.
  • Flexible Savings and spending accounts to maximize health care options and stretch dollars when caring for yourself or dependents.
  • Diverse income protection insurance options to protect yourself and your family in case of illness, injury, or other unexpected events.
  • Additional programs and support to continue your education, adopt a child, relocate, or even find temporary childcare.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
digital strategyconsumer experienceproduct managementdata analysiscross-channel strategiesperformance managementagile principlesdigital marketing trendscustomer journey mappingmeasurement requirements
Soft skills
strategic thinkingproblem-solvingcuriosityorganizational skillsleadershipempathycollaborationinfluenceperformance-driventest and learn mindset
Certifications
Bachelor’s degree