Kids2

Head of Marketing

Kids2

full-time

Posted on:

Location Type: Remote

Location: United States

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Job Level

Lead

About the role

  • Develop and execute a comprehensive demand generation strategy to drive MQLs and sales pipeline.
  • Own the marketing funnel and all associated metrics, with a relentless focus on optimizing for CAC and conversion.
  • Lead the commercial launch execution for new product features and integrations, partnering with Product on positioning and with Comms on external narrative.
  • Oversee all paid and organic acquisition channels, including paid ads, SEO, content marketing, and partnerships.
  • Own governance and quality control within k-ID’s agentic marketing workflow, ensuring strategic clarity, brand coherence, and regulatory alignment across all marketing outputs.
  • Champion the use of AI and automation to improve the efficiency and effectiveness of the marketing team.
  • Continuously refine and optimize the agentic workflow in collaboration with the Product team.
  • Define ICP segmentation and market prioritization in partnership with Sales and Product.
  • Build scalable marketing processes and operating cadence aligned with company growth targets.
  • Establish marketing contribution reporting for executive leadership.
  • Foster a culture of experimentation, data-driven decision-making, and continuous improvement.
  • Collaborate with the Head of Comms & Policy and the Head of Product to ensure a cohesive and integrated go-to-market strategy.
  • Translate product positioning into commercial messaging that drives demand, ensuring all marketing claims align with Product-defined capabilities.
  • Oversee the creation of high-impact sales collateral, including presentations, case studies, and one-pagers.

Requirements

  • 8–12 years of B2B marketing experience, with at least 3 years owning demand generation or growth at a scaling SaaS company.
  • Proven track record of owning and achieving key marketing metrics such as MQLs, SQLs, and pipeline growth.
  • Experience managing and mentoring a team of marketing professionals.
  • Experience scaling a marketing function through significant ARR growth phases in a high-growth SaaS environment.
  • Strong knowledge and understanding of agentic workflows in the context of marketing and demand generation.
  • Strong understanding of the marketing funnel and how to optimize it for conversion.
  • Excellent written and verbal communication skills.
  • Experience with developer platforms, APIs, or infrastructure products is preferred.
  • Experience marketing to the gaming, social media, or EdTech industries is preferred.
  • Demonstrated experience with AI-powered marketing tools and workflows is preferred.
  • Startup experience at a Series A to C stage company is preferred.
Benefits
  • Competitive Salary: A competitive startup salary aligned with experience and market benchmarks.
  • Employee Stock Ownership Plan: Participate directly in the long-term upside of the company.
  • Health and Wellbeing: Comprehensive family health coverage, including medical, dental, and vision benefits. Provided Mental Health and Wellness support benefit.
  • Professional Development: Hands-on exposure with key clients in a scaling global tech company. Opportunities for continuous learning through real ownership over a company function. Direct collaboration with the Founders and the GTM leadership team.
  • Culture and Ways of Working: A collaborative, inclusive and low politics work environment. Flexible, trust-based working culture shaped by a US startup operating model. A mission-driven company focused on improving online experiences for kids and teens globally.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
demand generationMQLsSQLspipeline growthmarketing funnel optimizationAI-powered marketing toolsagentic workflowscontent marketingSEOpaid ads
Soft Skills
leadershipcommunicationcollaborationdata-driven decision-makingexperimentationmentoringstrategic claritycontinuous improvementorganizational skillsnarrative development