Kids2

Performance Marketing

• Develop and execute demand generation campaigns that drive qualified leads, pipeline, and revenue.
• Own campaign planning across priority segments, including gaming, social media, AI, marketplaces, and other regulated digital platforms.
• Build campaigns around key market moments, regulatory changes, product launches, customer proof points, and industry events.
• Translate k-ID’s category narrative into clear commercial campaigns that create urgency with target buyers.
• Run experiments across channels and use data to decide what to scale, stop, or refine.
• Maintain accurate campaign and channel reporting with clear lifecycle stage capture and attribution; comfortable analyzing, reporting and conducting optimization experiments.
• Build targeted account based campaigns for enterprise prospects across priority verticals and regions.
• Partner with Sales on named account strategy, messaging, outreach sequences, and campaign follow up.
• Develop campaigns that support both new logo acquisition and expansion into larger enterprise opportunities.
• Help create market specific campaigns for priority jurisdictions where regulatory pressure is increasing.
• Own Hubspot-based Marketing Ops reporting and channel attribution from lead through SQL stages for demand generation activities.
• Work with Head of Marketing (Product & Brand Marketing), Comms, and Policy to turn thought leadership, regulatory updates, customer stories, and product launches into demand generating assets.
• Plan and execute webinars, virtual events, roundtables, and conference follow up campaigns.
• Create campaign briefs for content such as landing pages, email sequences, one pagers, case studies, ads, and reports/white papers/similar mid-funnel content.
• Ensure all demand generation content is accurate, commercially compelling, and aligned with k-ID’s brand and regulatory positioning.
• Oversee production of demand generation event activations - overseeing project management and coordination of event requirements from team members, timely creation of campaign assets, speaker coordination and internal XFN alignment.
• Use marketing automation, CRM, analytics, and AI tools to improve campaign speed, quality, personalization, and measurement.
• Build scalable campaign processes that allow the marketing function to move quickly without losing quality control.
• Help maintain clean campaign data, attribution, lead scoring, and lifecycle reporting.
• Experiment with AI assisted workflows while maintaining strong human review for accuracy, brand coherence, and regulatory sensitivity.
• You will help build a small, AI enabled marketing engine that can move quickly, produce high quality campaigns, and support a rapidly scaling GTM motion.
• Partner with Sales to understand objections, buyer pain points, and what messaging converts in real customer conversations.
• Partner with Product and Product Marketing to turn technical capabilities into commercially relevant campaigns.
• Partner with Brand Marketing, Comms and Policy to ensure campaigns are timely, credible, and aligned with k-ID’s broader market narrative.
• Work with leadership to prioritize campaigns based on company goals, revenue targets, and market urgency.

Demand Generation Manager