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Engineering Manager

• Lead generation & funnel optimization: You understand what constitutes a qualified lead for the Sales team and develop campaigns across the entire customer journey in a data-driven way, from traffic through MQL to SQL.
• Paid Search (SEA) & SEO: You manage organic and paid campaigns with clearly defined lead objectives and continuously optimize conversion rates, landing pages and the overall marketing funnel based on data.
• HubSpot & Marketing Automation: You build and optimize lead-nurturing flows, workflows and CRM structures in HubSpot and ensure tight alignment between marketing automation and the sales process, as well as reliable tracking of marketing activities.
• Autonomy & responsibility: You work independently, implement optimizations and new approaches directly, and continuously develop existing processes together with the team.

Marketing Manager – Growth & Lead Generation, B2B Software