Marketing Manager – Growth & Lead Generation, B2B Software

KEVOX – Dokumentations-App für Ihre Arbeit

Marketing Manager developing B2B marketing initiatives for KEVOX, a digital documentation software company. Focus on lead generation, campaign optimization, and cross-team collaboration.

Posted 7/19/2026full-timeBochum • 🇩🇪 GermanySenior💰 €44,500 - €55,200 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in lead generation and funnel optimization, utilizing data-driven strategies to enhance marketing campaigns. Proficient in HubSpot and marketing automation, with a strong focus on collaboration with sales teams to drive qualified leads.

Highest-signal resume keywords

Lead GenerationFunnel OptimizationHubSpotGoogle AdsSEO

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Lead NurturingCampaign ManagementData AnalysisConversion Rate OptimizationPerformance Marketing

Soft Skills

Analytical ThinkingProactive DevelopmentTeam CollaborationStructured Working StyleHands-On Mentality

Tools & Technologies

Marketing AutomationCRM StructuresLanding Page OptimizationPaid SearchOrganic Campaigns

Industry Keywords

B2BSaaSMQLSQLGEO

Tech Stack

Tools & technologies

SQL

About the role

Key responsibilities & impact

Lead generation & funnel optimization: You understand what constitutes a qualified lead for the Sales team and develop campaigns across the entire customer journey in a data-driven way, from traffic through MQL to SQL.
Paid Search (SEA) & SEO: You manage organic and paid campaigns with clearly defined lead objectives and continuously optimize conversion rates, landing pages and the overall marketing funnel based on data.
HubSpot & Marketing Automation: You build and optimize lead-nurturing flows, workflows and CRM structures in HubSpot and ensure tight alignment between marketing automation and the sales process, as well as reliable tracking of marketing activities.
Autonomy & responsibility: You work independently, implement optimizations and new approaches directly, and continuously develop existing processes together with the team.

Requirements

What you’ll need

2 to 4 years of experience in marketing
Solid knowledge of at least one performance channel (Google Ads, LinkedIn Ads, etc.) or SEO/GEO
Experience with HubSpot or a comparable marketing automation platform
Analytical thinking, data-driven decision-making and independent optimization of campaigns across relevant KPIs
Hands-on mentality, structured and precise working style, and proactive development of new topics
Team-player mindset with close collaboration with Sales and other stakeholders to achieve common goals
Nice to have: experience in a B2B or SaaS environment

Benefits

Comp & perks

Direct impact: your campaigns influence our pipeline – every day and measurably
Short decision-making paths: you work directly with management, Sales and Product
Modern setup: HubSpot, up-to-date marketing tools and room for your own ideas
Responsibility from day one: active participation in real projects and significant scope to shape things right from the start
Structured onboarding: transparent onboarding and feedback meetings with defined goals and clear expectations
Professional development: trade shows, events and specialist webinars to stay current with marketing best practices
Attractive location in Bochum: a beautiful office in a prime location with the best view over the entire Ruhr area in the Exzenterhaus Bochum & direct connections to local and long-distance transport (subway under the building, Bochum main station at the door)
Sustainable travel: we subsidize your public transport ticket
Flexibility & work–life balance: 38-hour full-time week & 30 days of vacation (including joker days), plus a shorter and remote workday on Fridays
Additional benefits: regular feelgood meetings and feedback sessions, employee discounts, flat hierarchies and team events