Kettle Cuisine

Sales

• Lead channel strategy for MURC and C-store customers, including segmentation, growth priorities, account planning, and execution.
• Manage, train, and support the broker network to build pipeline, strengthen market coverage, improve execution, and deliver results.
• Establish broker expectations, sales priorities, training routines, and performance cadences that drive consistent market activation.
• Identify whitespace opportunities across regional chain and convenience store customers.
• Build and maintain strategic relationships with key MURC and C-store customers.
• Own designated key accounts and priority markets, including strategy, customer engagement, execution, and performance delivery.
• Lead, coach, and develop the regional sales team supporting the channel.
• Set clear performance expectations, goals, and development plans for direct reports.
• Partner with Marketing, Culinary, R&D, Supply Chain, Operations, Finance, and Customer Service to support customer priorities and ensure disciplined execution.
• Align internal stakeholders on forecasts, product launches, service expectations, and issue resolution.
• Deliver sales, margin, and volume goals for the MURC and C-store business.
• Manage forecasts, pipelines, tradeoffs, and business reviews with rigor and accountability.

Senior Sales Director – MURC, C-Store