Kess Berlin

Customer Success Manager

• Planning and execution of newsletter and WhatsApp campaigns.
• Building and further developing segmentation, automated emails, and personalized customer journeys.
• Analyzing relevant KPIs and running A/B tests to continuously optimize content, timing, and touchpoints.
• Responsible for content tone and visual consistency while adhering to our brand guidelines.
• Close collaboration with the Communications team, especially copywriting, and other relevant stakeholders.
• Responsible for lead generation and growing our subscriber base.
• Integrating offline measures (package inserts, mailings, OOH, etc.) into our CRM strategy.

CRM & Growth Manager